Mrs T Corporate Design by Julia Hell

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DESIGN DETAILS
DESIGN NAME:
Mrs T

PRIMARY FUNCTION:
Corporate Design

INSPIRATION:
I got to try the products of my client, Maren Thobaben at a friends wedding and she asked if I could imagine to create a corporate design for her products. The characteristic of her baked goods is, that she uses tea as an ingredient. The world of tea - packaging, accessoires, heritage and the ceremony of preparing tea in different cultures were the source of my inspiration. I read a lot about it an in the and came back to the source of all of it, the tea plant.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The corporate design for Mrs T states out through a clean and classy, yet distinct look and feel that mirrors the product behind the design. Sleek, mostly white packaging underlined by three corporate colors. The Logo is supposed to work as a frame, that literally brands all the goods produced in the Mrs T manufactory, like a golden quality label. the choice of fonts underlines the fact that all labels are made by hand. The Logo font has a similar look and feel to it.

OPERATION / FLOW / INTERACTION:
The bags can be sealed shut with a laminating machine, so the food inside is vacuum sealed, the glassed have a standard screw cap that also can be sealed shut via vacuum. All items are labeled from the outside to to guarantee food safety.

PROJECT DURATION AND LOCATION:
The project started in July 2016 and is ongoing. I am working from Berlin, my client is working from Hamburg.

FITS BEST INTO CATEGORY:
Graphics and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
For the business cards and perspectively also for the packaging, we used a golden hot foil for the logo. Since the product was launched last year and the current packaging labels are printed in 4/4C so far.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Business card 55 x 85 mm; Big bag: 180 x 260 x 40 mm; Small bag: 140 x 200 x 40 mm; Big glass:70 x 70 x 110 mm ; Medium glass: 70 x 70 x 75 mm; Small glass: 70 x 70 x5 0mm ; Flyer: 105 x 210 mm

TAGS:
Corporate Design, Packaging, Logo, Tea, Delicacies, Graphic Design

RESEARCH ABSTRACT:
At first I went online to get an overview on existing products related to the tea theme. I find pinterest to be a very helpful tool when it comes visual research. I created a pinbaord. according to that I did a tasting of my clients products. She provided me with a variety of her delicacies. That helped me a lot to get a hint of the world I wanted to create for the products.

CHALLENGE:
while starting to designed I created three different ways to see the product. Each of them was not entirely wrong and I felt attached to them because in a way they all seemed to be right. Two of the drafts were focusing of the origin of the tea ceremonies and practices of the eastern and western cultures. In the end it was to much of an excursus and we chose to realize the third draft, that creates a brand for the products which does not necessarily need to tell a complicated story.

ADDED DATE:
2017-09-23 14:21:45

TEAM MEMBERS (1) :
Frontend Developer: Jannis Hell

IMAGE CREDITS:
All Images: Photographer / Jannis Hell, 2017

Visit the following page to learn more: http://julia-hell.com
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Mrs T

PROFILE:
Mrs T - delicacies with tea is a fine food manufactory from Hamburg, Germany. Mrs T refines traditional recipes wit tea, using it as an ingredient. Her repertoire includes for example Baisers with Wu Lu Tea, Shortbread with Earl Grey Tea as well as a tomato sauce refined with smoky tea. All ingredients are carefully chosen and the recipes were developed with the highest quality standards and focus on a special experience in taste. The products are sold in various stores, often tea vendors or cafes as well as online. Mrs T is spreading the word about her products by visiting different food markets and introducing the baked goods with tea to a food affine audience.

NOMINATION DETAILS

Mrs T Corporate Design by Julia Hell is a Nominee in Graphics and Visual Communication Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

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AWARD DETAILS

Mrs T Corporate Design by Julia Hell is Winner in Graphics and Visual Communication Design Category, 2017 - 2018.

· Read the interview with designer Julia Hell for design Mrs T here.

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· Click here to view the profile and other works by Julia Hell.
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