A Little Something for You Company Christmas Card by Benny Leung and Kit Ng - BLCH Ltd.

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DESIGN DETAILS
DESIGN NAME:
A Little Something for You

PRIMARY FUNCTION:
Company Christmas Card

INSPIRATION:
We always want to use our Christmas cards to try different print style. Using this opportunity to test and provide our audience with something more unique and playful. Our inspiration was to see if we can try to take a normal card and make it so there is more elements/ detail in it so that the receiver can play with it longer.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
A Christmas card that allows the receiver to have some fun with giving them 3 different greetings. The first greeting is an abstract greeting design. Secondly you can re-arrangle the puzzle to form a side view of a santa claus. Third if you flip the card over, you can assemble a Christmas word greeting.

OPERATION / FLOW / INTERACTION:
There are 3 parts to this Christmas card. First part is when you open the card, you will have a abstract / minimalistic christmas card design. Second part is if you take the pieces apart, and align them properly, you will see the side view of a santa claus. The last part is if you turn it around and put the pieces together properly, a christmas message reveals.

PROJECT DURATION AND LOCATION:
The project started in late Nov 2015 and finished in Dec 2015 just in time to be mailed to ppl before Christmas.

PRODUCTION / REALIZATION TECHNOLOGY:
We started with the idea of a puzzle. A simple puzzle that the receiver can have a little fun with. Then it evolve into why don't we try to use different shapes and see if we can make it so that there are multiple interpretation of christmas. Material wise, we kept it quite simple picking out durable paper source that works well with block colors and gold foil.

SPECIFICATIONS / TECHNICAL PROPERTIES:
approx 14cm D x 24cm W

TAGS:
christmas, minimalistic, puzzle, greetingcard, interactive

RESEARCH ABSTRACT:
The main research we did after we had the idea is to look at different santa claus picture and dissect how we can make a version of him, keep it simple, yet still recognisable to others. The simple shapes we can use, the placement of colors were areas we spent a lot of time in. After we have that, we study different minimalistic design online to come up with our own abstract design to break apart the santa claus look.

CHALLENGE:
The hardest part was getting the diecut in the print house. We didn't have much time before we need to finish and sent out so the hard angles of the shape was hard for the printer to do.

ADDED DATE:
2017-09-22 03:38:36

TEAM MEMBERS (2) :
Benny Leung and Kit Ng

IMAGE CREDITS:
Image #1: Photographer Kit Ng, Little Something, 2015
Image #2: Photographer Kit Ng, Little Something, 2015
Image #3: Photographer Kit Ng, Little Something, 2015
Image #4: Photographer Kit Ng, Little Something, 2015
Image #5: Photographer Kit Ng, Little Something, 2015

Visit the following page to learn more: http://www.blch.co
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CLIENT/STUDIO/BRAND DETAILS
NAME:
BLCH Ltd.

PROFILE:
BLCH. is committed to originality, quality, and compelling a great story. Each story is fueled from original ideas that change each word and image for the perfect creative solution. We believe stories can take us everywhere from backwards, forwards, and happenings during the present time while transporting us through many different places and situations we might never dream of. We as the storytellers create an atmosphere in which anything is possible. This special energy enables us to visualize and express the many different ideas that create the strong and inspirational relationship between the good companies with their customers. We enjoys the all-media versatility to help change each word and image for our audience’s interpretation.

NOMINATION DETAILS

A Little Something For You Company Christmas Card by Benny Leung and Kit Ng-Blch Ltd is a Nominee in Graphics and Visual Communication Design Category.

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AWARD DETAILS

A Little Something For You Company Christmas Card by Benny Leung and Kit Ng-Blch Ltd is Winner in Graphics and Visual Communication Design Category, 2017 - 2018.



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