DESIGN NAME: Handmade Warmth
PRIMARY FUNCTION: Brochure
INSPIRATION: The Child support fund collaborates with organisations which help families in difficult life situations. I was inspired by the ball of thread; if thread is tangled, it's difficult to untangle. Yet the Fund ables to deal with tangled threads — difficult life situations — and transform it to warm characters from a storytails, which makes a childhood the way it should be. The characters used in brochure are well-known for Russian reader: they appear in famous books for children of Twentieth Century and considered as a national possession.
UNIQUE PROPERTIES / PROJECT DESCRIPTION: I’ve made cute and warm thread illustrations for the fund’s brochure. Along with short poems for children, images describe the programmes and projects of the fund in a kind and funny way. It gives the right tone to the brochure: we feel just like back in childhood, when adults were reading books to us: warm, being loved and secure.
OPERATION / FLOW / INTERACTION: The booklet is given to the participants and partners of the fund. It is reprinted annually by the Found. Information in the brochure is updated infrequently. Our task was to refresh the attention of the participants and partners of the project, and also pay attention to the new participants of the fund
PROJECT DURATION AND LOCATION: The project began in March 2016 and ended in May 2016 and was presented at the annual forum of the Fund's participants
FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design
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PRODUCTION / REALIZATION TECHNOLOGY: I had to get used to materials and the number of ways to fasten the threads. The materials I used:
- foam board size A2 and 10 mm thick,
- pins by PRYM 0.26 mm thick, 16 mm long (others bend under the tension of the thread)
- threads MOULINE (each thread must be divided into 3 smaller thread)
It is crucial to use contrast background for illustrations because it's easies for post-production.
SPECIFICATIONS / TECHNICAL PROPERTIES: 210 mm x 210 mm x 6 mm. Paper Matter
TAGS: book, brochure, handmade, catalogue, creative, art
RESEARCH ABSTRACT: Studies were carried out only on the ways of implementing such a technique, to do this easily and quickly. The client was offered examples of other works performed in a similar style. The client agreed. It was important for us to please the client, he is very conservative.
CHALLENGE: The challenge was to attract attention to difficult subject with new approach. We aimed not to cause sympathy or compassion, but to communicate warmth, care, memories about childhood.
ADDED DATE: 2017-09-19 19:30:48
TEAM MEMBERS (1) : Alexander Kirzhbaum, Tatyana Farba
IMAGE CREDITS: Alexander Kirzhbaum
PATENTS/COPYRIGHTS: Copyrights belong to Alexander Kirzhbaum, 2017
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