Handmade warmth Brochure by Alexander Kirzhbaum and Tatyana Farba

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DESIGN DETAILS
DESIGN NAME:
Handmade warmth

PRIMARY FUNCTION:
Brochure

INSPIRATION:
The Child support fund collaborates with organisations which help families in difficult life situations. I was inspired by the ball of thread; if thread is tangled, it's difficult to untangle. Yet the Fund ables to deal with tangled threads — difficult life situations — and transform it to warm characters from a storytails, which makes a childhood the way it should be. The characters used in brochure are well-known for Russian reader: they appear in famous books for children of Twentieth Century and considered as a national possession.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
I’ve made cute and warm thread illustrations for the fund’s brochure. Along with short poems for children, images describe the programmes and projects of the fund in a kind and funny way. It gives the right tone to the brochure: we feel just like back in childhood, when adults were reading books to us: warm, being loved and secure.

OPERATION / FLOW / INTERACTION:
The booklet is given to the participants and partners of the fund. It is reprinted annually by the Found. Information in the brochure is updated infrequently. Our task was to refresh the attention of the participants and partners of the project, and also pay attention to the new participants of the fund

PROJECT DURATION AND LOCATION:
The project began in March 2016 and ended in May 2016 and was presented at the annual forum of the Fund's participants

FITS BEST INTO CATEGORY:
Graphics and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
I had to get used to materials and the number of ways to fasten the threads. The materials I used: - foam board size A2 and 10 mm thick, - pins by PRYM 0.26 mm thick, 16 mm long (others bend under the tension of the thread) - threads MOULINE (each thread must be divided into 3 smaller thread) It is crucial to use contrast background for illustrations because it's easies for post-production.

SPECIFICATIONS / TECHNICAL PROPERTIES:
210 mm x 210 mm x 6 mm. Paper Matter

TAGS:
book, brochure, handmade, catalogue, creative, art

RESEARCH ABSTRACT:
Studies were carried out only on the ways of implementing such a technique, to do this easily and quickly. The client was offered examples of other works performed in a similar style. The client agreed. It was important for us to please the client, he is very conservative.

CHALLENGE:
The challenge was to attract attention to difficult subject with new approach. We aimed not to cause sympathy or compassion, but to communicate warmth, care, memories about childhood.

ADDED DATE:
2017-09-19 19:30:48

TEAM MEMBERS (1) :
Alexander Kirzhbaum, Tatyana Farba

IMAGE CREDITS:
Alexander Kirzhbaum

PATENTS/COPYRIGHTS:
Copyrights belong to Alexander Kirzhbaum, 2017

Visit the following page to learn more: https://goo.gl/nEBF3Z
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CLIENT/STUDIO/BRAND DETAILS
NAME:
The Child support fund collaborates with organisations which help families in difficult life situations

PROFILE:
The Child support fund collaborates with organisations which help families in difficult life situations was created in accordance with Presidential Decree Priority directions of the fund: - prevention of family unhappiness and social orphanhood of children; - social support for families with disabled children; - Social rehabilitation of children in conflict with the law The main form of the Fund's activity is co-financing programs of the constituent entities of the Russian Federation, as well as projects of municipalities, state and municipal institutions, Russian non-profit organizations.

NOMINATION DETAILS

Handmade Warmth Brochure by Alexander Kirzhbaum and Tatyana Farba is a Nominee in Graphics and Visual Communication Design Category.

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AWARD DETAILS

Handmade Warmth Brochure by Alexander Kirzhbaum and Tatyana Farba is Winner in Graphics and Visual Communication Design Category, 2017 - 2018.



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