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DESIGN DETAILS |
DESIGN NAME: Fling
PRIMARY FUNCTION: Sticker set
INSPIRATION: One key aspect to Fling's brand is to epitomise the fun. This was the focus when creating each character sequence. The stickers would in turn enhance the interaction between users, and therefore the app itself.
UNIQUE PROPERTIES / PROJECT DESCRIPTION: To separate Fling's new chat function from other social media applications, the task was to create a custom animated sticker set based on the company mascots, that users of the app could interact with and send to each other.
OPERATION / FLOW / INTERACTION: Users of Fling's could choose one of the stickers to send to each other using the in-app chat function.
PROJECT DURATION AND LOCATION: The project started in August 2015 in London and finished in October 2015 in London
FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design
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PRODUCTION / REALIZATION TECHNOLOGY: Each character sequence had to depict a real, relatable emotion, that would enhance the interaction between users, and therefore the app itself.
SPECIFICATIONS / TECHNICAL PROPERTIES: All 29 stickers had to be kept to a 250 x 250 pixel bounding box, and have to be kept to as little frames as possible, to keep the file size as small as possible.
TAGS: sticker, illustration, storyboard, app, animation
RESEARCH ABSTRACT: Integral research was preformed on what emoticons users were already using in the in-app chat function so stickers could fulfil there function. One key aspect to Fling's brand is to epitomise the fun. This was the focus when creating each character sequence. A key influence was anime due to the playful exaggeration of expressions and emotion. Countless animated gif memes and real life emotional actions were viewed to depict key body and facial traits.
CHALLENGE: Successfully conveying many relatable emotions in objects, in addition to the stickers being kept to a 250 x 250 pixel bounding box, and kept to as little frames as possible, to keep the file size as small as possible.
ADDED DATE: 2017-09-18 16:47:06
TEAM MEMBERS (2) : Designer: Steve Roberts and Animation: Pierre Joshua
IMAGE CREDITS: Steve Roberts, 2017.
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Visit the following page to learn more: http://www.7robots.co.uk/ |
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CLIENT/STUDIO/BRAND DETAILS |
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NAME: Fling - see the world
PROFILE: Fling is a young start-up with big ideas for disrupting the social media industry by providing users with a gateway into other people's lives. This is done by creating the first truly random social media app that allows anyone from anywhere to connect with anyone from anywhere and share their moments.
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COMMENTS |
Giulia Esposito |
Comment #5957 on December 25, 2022, 8:38 pm |
I am so extremely impressed by the creative genius of this award-winning sticker set! The “Fling” design captures the essence of modern visual communication perfectly and stands out from the crowd. It is evident that a lot of thought and hard work went into creating this masterpiece and I could not be more in awe of the outcome. It is an honor to have experienced this work and I must congratulate the designer for such an innovative and unique design. Congratulations, Steve Roberts!
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Adam Harris |
Comment #48227 on January 3, 2023, 4:26 pm |
This work is absolutely stunning! The ability to convey emotion in such a simple format is really impressive and I love how the characters have been designed in a fun and playful way. The research that has gone into the project to understand what emoticons users are already using is really impressive and I'm sure the stickers have enhanced the interaction between users making the app even more enjoyable. Congratulations to the designer for this amazing creation and for winning the A' Design Award!
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Chloe Turner |
Comment #54159 on January 3, 2023, 7:16 pm |
I was really impressed with the "Fling" sticker set - it really captures the fun that the brand wants to epitomise. The character sequences are really clever and really help to enhance the interaction between the users. It's a great piece of work that has been rightly rewarded with the A' Design Award!
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Mark Allen |
Comment #54296 on January 3, 2023, 7:20 pm |
This work is an impressive display of creativity and skill. The custom animated sticker set based on the company mascots is an excellent way to separate the app's new chat function from the competition. The thoughtful research conducted to ensure the stickers fulfilled their purpose and the challenge of conveying real emotions within the limitations of a 250 x 250 pixel bounding box is especially commendable. The focus on fun and playfulness is evident, and the overall result is an engaging and enjoyable user experience.
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Elisabeth Clark |
Comment #55001 on January 3, 2023, 7:41 pm |
Fling is an incredible example of excellent design, and a well-deserved winner of the A' Design Award! The custom animated sticker set is truly unique and brilliantly captures the company mascots and the essence of their brand. It is clear that Steve Roberts conducted meaningful research to understand what emoticons users were using, and the influence of anime to create playful expressions and emotions is evident. The result is an interactive and fun design that will surely bring joy to its users. Well done, Steve Roberts!
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