ZeSoup Instant cream soups by Elvira Firsova - Quzend Studio

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DESIGN DETAILS
DESIGN NAME:
ZeSoup

PRIMARY FUNCTION:
Instant cream soups

INSPIRATION:
What inspired me the most while creating this design is that the product should be tasty, useful and quick to prepare. The design turned out to be bright and tasty, awakening desire to buy and try. We have developed packages taking into account that it will be convenient for a takeaway wherever the consumer is. Moreover the package takes up little space. All 3 types of packaging belong to the same product line and are composed of the consumer's taste preferences.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Branded packaging for instant soups was created with a focus on people who are watching their nutrition, are dynamic and want a quick and delicious snack. We wanted something a bit ostentatious to separate it from other instant soups that are marketed as a cheap meal fix because our soup is made with the finest dehydrated products available. The design of the packaging used images of fresh bright vegetables that shows the naturalness and beauty of the product.

OPERATION / FLOW / INTERACTION:
The product line has simple images that are easy to remember for the consumer and recognize them on the store shelves.

PROJECT DURATION AND LOCATION:
The project began in July 2017 in Belgorod and was completed in August 2017 in St. Petersburg

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
While creating this package we’ve been carefully selecting images of vegetables that would match the internal composition of the product. As well as we have added images of the finished product that causes the consumer's appetite. With the help of icons on the reverse side we showed the naturalness of the product and took out its main advantages. All the colors were chosen to arouse the interest and trigger certain consumer associations.

SPECIFICATIONS / TECHNICAL PROPERTIES:
The height of the package is 15 cm, width is 10 cm. It is very compact and comfortable, it has a flat shape. The product packaging is made of following materials: lavsan (PET), aluminum foil (Al), polyethylene (PE). Package properties: resistance to aqueous condensation, oxygen, light, sealed welds, high barrier properties. There are two types of printing that were used: flexographic and rotogravure.

TAGS:
Soup, Food, Soup package, Instant soups, Useful, Tasty, Healthy food, Packaging, Vegetables, Snack

RESEARCH ABSTRACT:
A trial batch was produced in the development of packaging in order to find out the consumer’s reaction on the packaging. It was also important for us how positive will be the reaction of people who watch their nutrition. According to the survey, the packaging is really able to turn their attention from the competitors. All useful footnotes gave a quickly understanding how natural and healthy the product is, and people did not have to read into ingredients. This became a very important factor and we were satisfied with the work done!

CHALLENGE:
The task to surprise and interest is perhaps the main goal of the project. At the first stage of development of the front part of the package the customer provided a huge amount of text. For us this became a big challenge because the text did not even fit in a reasonable size of the side. We had to take responsibility and make a design that completely contradicted the original request. We were 98% sure that the customer will be satisfied. That’s what happened, the whole team on the part of the customer was delighted and grateful to us for this bold step.

ADDED DATE:
2017-09-16 16:38:55

TEAM MEMBERS (1) :


IMAGE CREDITS:
Elvira Firsova - Quzend Studio, 2017.

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CLIENT/STUDIO/BRAND DETAILS
NAME:
ZeSoup

PROFILE:
ZeSoup company specializes in making instant soups in various directions. The main rule - the product should be tasty, healthy and save the time of a person who needs a quick and hot snack. The company is quite young and only begins to develop and gather momentum. At this stage it is very important to present and recommend itself. Packaging developed for soups is the first Ze-Soup product.

NOMINATION DETAILS

Zesoup Instant Cream Soups by Elvira Firsova-Quzend Studio is a Nominee in Packaging Design Category.

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AWARD DETAILS

Zesoup Instant Cream Soups by Elvira Firsova-Quzend Studio is Winner in Packaging Design Category, 2017 - 2018.



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