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Zesoup Instant Cream Soups by Elvira Firsova |
Home > Winners > Design #60472 >Interview |
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FS: What is the main principle, idea and inspiration behind your design?
EF: Love of pumpkins!) Packing with pumpkin was the first, then I did the rest of the packs starting from the first impression.
FS: What has been your main focus in designing this work? Especially what did you want to achieve?
EF: I wanted to show that the soups are delicious, the same as the grandmother prepares. Natural, but it saves your time.
FS: What are your future plans for this award winning design?
EF: These awards are a big step forward for me, since I needed to understand what I can. This pobada gave me a big push and confidence that I'm doing the right thing.
FS: How long did it take you to design this particular concept?
EF: Approximately 1 week was needed to work out the idea and search for a suitable species
FS: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
EF: This project was an order. He coincided with the mood and inspiration.
FS: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
EF: Yes, this design is completely executed by me
FS: What made you design this particular type of work?
EF: I like it when the customer is happy, getting the work done. This is our goal, making people happier and letting them fall in love with their business
FS: Where there any other designs and/or designers that helped the influence the design of your work?
EF: With this design, the work was done on its own
FS: Who is the target customer for his design?
EF: This is a new soup company
FS: What sets this design apart from other similar or resembling concepts?
EF: Many soups are patterned and do not attract attention. They either show naturalness or taste.
FS: How did you come up with the name for this design? What does it mean?
EF: It was easy, since we used the name "Ze Soup". We added a note "Ze" to give something foreign to our soups.
FS: Which design tools did you use when you were working on this project?
EF: My instrument was paper with a pencil and a macbook
FS: What is the most unique aspect of your design?
EF: Probably the goal is to cause an appetite and a desire to try our soup
FS: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?
EF: No
FS: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?
EF: We conducted research in the store. How many people react to our design. How much they want to take it in their hands and see.
FS: What are some of the challenges you faced during the design/realization of your concept?
EF: Controversial black background. Since many products have a white background. It seemed that this would alienate the consumer.
FS: How did you decide to submit your design to an international design competition?
EF: I decided to try myself and understand how important it is that I do
FS: What did you learn or how did you improve yourself during the designing of this work?
EF: I learned to approach the project from two sides: the realization of the idea of the client and the embodiment of his idea in reality. Everyone will understand what happens in most cases - these are two wound solutions.
FS: Any other things you would like to cover that have not been covered in these questions?
EF: I am grateful that I came here. I want to say thank you!
FS: Thank you for providing us with this opportunity to interview you.
A' Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.
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