Japanese Food Food illustration by Ong Lyn-Hui

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DESIGN DETAILS
DESIGN NAME:
Japanese Food

PRIMARY FUNCTION:
Food illustration

INSPIRATION:
Eating and drawing are both one of the pleasures that most people enjoy. The inspiration came to me one day as I was looking at a menu in a Japanese restaurant. I noticed most asian kids usually do not take initiative to browse through menus because they look classy and matured, so instead of showcasing food using photography, mine is done in a flash cards style to engage kids to learn about food and the names of their food more efficiently.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
This series of food illustration displays four different dishes in Japanese food. There are the iconic sushi, sashimi, otcha and udon. These illustrations and handwritten lettering are all done in Adobe Photoshop.

OPERATION / FLOW / INTERACTION:
1. Background research 2. Brainstorming and sketching in traditional media 3. Digital painting 4. Selection of paper 5. Finished art and proceed to print

PROJECT DURATION AND LOCATION:
developed in March, 2014 in Malaysia

FITS BEST INTO CATEGORY:
Graphics and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
-

SPECIFICATIONS / TECHNICAL PROPERTIES:
textured card stock, 100 mm x 150 mm

TAGS:
food, food illustration, kids illustration, cartooning, Japanese, sushi, cards, cartoon

RESEARCH ABSTRACT:
researched on food illustration and what color combinations attract kids the most. The colors used are quite saturated as in my research color may affect a kid's appetite. therefore, complimentary color is used in this series as they appeal very well to kids. The shapes and form of the illustrated food is less realistic and cartoony to enlighten the mood, some subtle grain and textures are added.

CHALLENGE:
-

ADDED DATE:
2017-09-15 11:53:43

TEAM MEMBERS (1) :


IMAGE CREDITS:
illustrator: Ong Lyn-Hui

PATENTS/COPYRIGHTS:
copyrights belong to Lyn-Hui Ong, 2017.

Visit the following page to learn more: https://www.behance.net/gallery/11746373/Japa nese-Food-
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CLIENT/STUDIO/BRAND DETAILS
NAME:
-

PROFILE:
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NOMINATION DETAILS

Japanese Food Food Illustration by Ong Lyn-Hui is a Nominee in Graphics and Visual Communication Design Category.

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AWARD DETAILS

Japanese Food Food Illustration by Ong Lyn-Hui is Winner in Graphics and Visual Communication Design Category, 2017 - 2018.



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