Mindpalace Visual Identity by Alexander Kirzhbaum

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DESIGN DETAILS
DESIGN NAME:
Mindpalace

PRIMARY FUNCTION:
Visual Identity

INSPIRATION:
Mindpalace is the place when all your ideas are kept. It is like rooms full of thoughts and ideas. I was inspired by this idea and created characters, which represent these rooms.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Mindpalace is an edutainment-bureau based in Moscow. The authors of the project Ira and Slava debunk the stereotype that lectures are boring. They come up with themes and give lectures about the coolest ideas in the history of mankind on different sites of Moscow in the summertime, and record video podcasts in winter. As I’ve been charged with the positive attitude of the founders of the Mindpalace edutainment bureau and the concept of the project itself, I decided that the guys themselves should be in the center of attention of the identity. And in graphic language they became the characters. A character is a frame. Any necessary content can be placed inside. It is able to transform for any medium. The identity of the Mindpalace is quite flexible, unique and recognizable, it creates a whole new universe of heroes and stories.

OPERATION / FLOW / INTERACTION:
The lectures are held in different locations in Moscow. Lectures also appear online as short funny videos. The visual language created for the project helps the audience to recognise it from other educational content online.

PROJECT DURATION AND LOCATION:
The project started in December 2016 in Moscow

FITS BEST INTO CATEGORY:
Graphics and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
Templates for posters and social media, business cards, pins, press wall.

SPECIFICATIONS / TECHNICAL PROPERTIES:
For each event the handouts are made: -badges for participants -notebooks -visit cards -flyers -pins etc.

TAGS:
identity, character, logo, brand, design, edutainment, education

RESEARCH ABSTRACT:
Research tools: Interview with project founders, brainstorming, research of other identities for educational projects. The insight is that the project founders are mind rooms, and the ideas they generate in these rooms become interesting lectures (edutainment).

CHALLENGE:
The challenge was to be different from other educational content offline and online, yet be recognised as one. The aim was to represent edutainment approach to education.

ADDED DATE:
2017-09-15 07:21:15

TEAM MEMBERS (1) :
Alexander Kirzhbaum

IMAGE CREDITS:
Alexander Kirzhbaum

PATENTS/COPYRIGHTS:
Copyrights belong to Alexander Kirzhbaum, 2017

Visit the following page to learn more: https://goo.gl/X63b4R
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Chertogi Razuma

PROFILE:
Chertogi Razuma(Mindpalace) is a Moscow-based edutainment bureau. Their goal is to make life more interesting, and the world around more understandable. At the "Chertogi Razuma" events, the audience not only gets knowledge, but also has a great time: the lectures are always interactive and comprise mini-competitions, verbal battles and spontaneous historical reconstructions.

NOMINATION DETAILS

Mindpalace Visual Identity by Alexander Kirzhbaum is a Nominee in Graphics and Visual Communication Design Category.

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AWARD DETAILS

Mindpalace Visual Identity by Alexander Kirzhbaum is Winner in Graphics and Visual Communication Design Category, 2017 - 2018.



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