Memorabilia Studios Corporate Identity by Matteo Innominato & Alessia Tatulli

Home > Winners > #60214


DESIGN DETAILS
DESIGN NAME:
Memorabilia Studios

PRIMARY FUNCTION:
Corporate Identity

INSPIRATION:
Inspiration came from brand’s name, chosen to represent the main activity of the brand: hand-made illustrations made of paper (actual objects) which should have portrayed some particular moments in animated movies’ stories. Since we wanted to express the idea of making magic with and on paper, we chose a symbol which summarises the whole brand’s mood, its name and its meaning.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The brand is characterized for the simplicity of its shapes, its awareness and mostly the facility to recognize and remember it. Its strong point is the capacity to combine
the animated world, expressed by the magic wand in the symbol, with a professional and modern style, expressed by the logotype. Everything is placed within a context of complementary, warm and lively colors.

OPERATION / FLOW / INTERACTION:
Thanks to its versatility and to the subjects of the works on which it shall be applied, the brand has been used as a sort of signature by the two artists of the team, in addition to all its classic applications on paper (business cards, letter envelope, letterhead, stickers) and digital supports (social media, videos, etc.)

PROJECT DURATION AND LOCATION:
The brand was created between May and July 2014

FITS BEST INTO CATEGORY:
Graphics and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
Many sketches on paper were made to reach the final result. After defining the general idea, the most convincing solutions were digitalized with a scanner and rebuilt with vector shapes on Adobe Illustrator. The Logotype was created combining two different, modern and geometric sans-serif fonts, successively customized in their vector paths.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Business card: 85mm x 55mm Letter envelope: 230 mm x 115 mm Letterhead: 210 mm x 297 mm

TAGS:
Brand, Identity, Corporate, Business, Logo, Handmade, Craft, Paper, Magic, Yellow, Blue

RESEARCH ABSTRACT:
To create Memorabilia studios’ brand we thought of how to reach the right target audience and to how it could recognize and easily memorize it. To draw the attention of kids and boys/girls from twelve years upwards we chose a vivid and warm shade of yellow and its complementary blue and easy to recognise symbols like a folded sheet of paper or a magic wand.

CHALLENGE:
The main difficulty was creating a logo which couldn’t be attribute to an excessively serious firm image, to something impersonal and mass-produced.
We wanted to convey, in a direct, simple and happy way, the handmade nature of all the artistic works using and emphasizing the modern trend of flat graphics at the same time.

ADDED DATE:
2017-09-11 09:43:46

TEAM MEMBERS (3) :
Designer: Matteo Innominato, Designer: Alessia Tatulli and

IMAGE CREDITS:
Matteo Innominato
Alessia Tatulli

PATENTS/COPYRIGHTS:
Copyrights belong to Alessia Tatulli and Matteo Innominato, 2017.

Visit the following page to learn more: https://www.facebook.com/memorabiliastudios/
VOTE FOR THIS DESIGN

VOTE FOR THIS ENTRY

CLIENT/STUDIO/BRAND DETAILS
NAME:
Memorabilia Studios

PROFILE:
Memorabilia Studios is a small workshop where two illustrators/graphic designers loves to draw and create. Their curiosity spreads in many artistic fields and their style is always changing and evolving.

NOMINATION DETAILS

Memorabilia Studios Corporate Identity by Matteo Innominato & Alessia Tatulli is a Nominee in Graphics and Visual Communication Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

· The profile and other works by Matteo Innominato & Alessia Tatulli is also kept secret. This information will also be available later.
AWARD DETAILS

Memorabilia Studios Corporate Identity by Matteo Innominato & Alessia Tatulli is Winner in Graphics and Visual Communication Design Category, 2017 - 2018.



· Press Members: Login or Register to request an exclusive interview with Matteo Innominato & Alessia Tatulli.

· Click here to view the profile and other works by Matteo Innominato & Alessia Tatulli.
SOCIAL
+ Add to Likes / Favorites | Send to My Email | Comment | Testimonials | View Press-Release | Press Kit

Did you like Matteo Innominato & Alessia Tatulli's Graphic Design?
You will most likely enjoy other award winning graphic designs as well.
Click here to view more Award Winning Graphic Designs.


Did you like Memorabilia Studios Corporate Identity? Help us create a global awareness for good graphic design worldwide. Show your support for Matteo Innominato & Alessia Tatulli, the creator of great graphic design by gifting them a nomination ticket so that we could promote more of their great graphic designs.

See other A' Design Award and Competition WinnersA' Design Award Presentation Submit Your Designs
 
design award logo

BENEFITS
THE DESIGN PRIZE
WINNERS SERVICES
PR CAMPAIGN
PRESS RELEASE
MEDIA CAMPAIGNS
AWARD TROPHY
AWARD CERTIFICATE
AWARD WINNER LOGO
PRIME DESIGN MARK
BUY & SELL DESIGN
DESIGN BUSINESS NETWORK
AWARD SUPPLEMENT

METHODOLOGY
DESIGN AWARD JURY
PRELIMINARY SCORE
VOTING SYSTEM
EVALUATION CRITERIA
METHODOLOGY
BENEFITS FOR WINNERS
PRIVACY POLICY
ELIGIBILITY
FEEDBACK
WINNERS' MANUAL
PROOF OF CREATION
WINNER KIT CONTENTS
FAIR JUDGING
AWARD YEARBOOK
AWARD GALA NIGHT
AWARD EXHIBITION

MAKING AN ENTRY
ENTRY INSTRUCTIONS
REGISTRATION
ALL CATEGORIES

FEES & DATES
FURTHER FEES POLICY
MAKING A PAYMENT
PAYMENT METHODS
DATES & FEES

TRENDS & REPORTS
DESIGN TRENDS
DESIGNER REPORTS
DESIGNER PROFILES
DESIGN INTERVIEWS

ABOUT
THE AWARD
AWARD IN NUMBERS
HOMEPAGE
AWARD WINNING DESIGNS
DESIGNER OF THE YEAR
MUSEUM OF DESIGN
PRIME CLUBS
SITEMAP
RESOURCE

RANKINGS
DESIGNER RANKINGS
WORLD DESIGN RANKINGS
DESIGN CLASSIFICATIONS
POPULAR DESIGNERS

CORPORATE
GET INVOLVED
SPONSOR AN AWARD
BENEFITS FOR SPONSORS

PRESS
DOWNLOADS
PRESS-KITS
PRESS PORTAL
LIST OF WINNERS
PUBLICATIONS
RANKINGS
CALL FOR ENTRIES
RESULTS ANNOUNCEMENT

CONTACT US
CONTACT US
GET SUPPORT

Follow us : Twitter Twitter | Twitter Facebook | Twitter Google+.
Share |