Dollar Chicken Rock Band Logo and VI by Tengchuan Chen

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DESIGN DETAILS
DESIGN NAME:
Dollar Chicken Rock Band

PRIMARY FUNCTION:
Logo and VI

INSPIRATION:
Since it's a new fried chicken shop, we adopted chicken itself in our design to highlight the position and the market of Dollar Fried Chicken Shop. We utilized slobbery chickens to depict the image of the brand, conveying a lovely visual effect. By combining relevant elements in the pattern, the logo shows a brand-new model of food service and experience. Through image variation, we intended to attract more young and personalized consumers to construct an extraordinary consumption experience.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Dollar Fried Chicken is delicious and super juicy with secret sauce. The way you never tasted elsewhere. The consumers must be so touched by the wonderful taste of it. Besides that, the image of slobbery chicken is added, thus making the logo modern, fashionable, friendly and approachable.

OPERATION / FLOW / INTERACTION:
As a Fried chicken brand with the young market, we build the brand image by a cute chicken rock band. Adding dialogue elements to packaging design make a sense of reading comics when customers see the packages,also finding the resonance with the brand from consuming, and having more and more interesting interactive experiences. Consumer groups are aged between 16-35 years old, mainly students and white-collar workers.

PROJECT DURATION AND LOCATION:
Designed on May,2016 in Shantou City ,Guangdong Province, China

FITS BEST INTO CATEGORY:
Graphics and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
The logo adopts the bright colors and cartoon characters. Besides that, the features of cute chickens rock band are added, thus making the logo increasingly modern, variable, young, fashionable, friendly and approachable, conveying a sense of visual impact.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Bag size: 335mm(length) * 200mm(width) + 100mm(side width) (OPP material, thickness: 2.5c) Cup size of cold drink: 100mm(length) * 63mm(width) * 122mm(height), capacity: 500ML (pet material, weight :13.3g) Bowl size of chicken leg: the top, 98mm(length) * 84 mm(width); the bottom,95mm(length) ; 100mm(height), capacity: 26 oz.(material: double PE ,double laminate paper, pulp paper 350 g ) Bag Size of chicken cutlet: 200mm(front length) * 180mm(back length) * 160mm(width)+ 35mm(side width) (material: greaseproof lamination paper 45g) Size of snack bag: 155mm(front length) * 135mm(back length) * 120mm(width)+ 35mm(side width) (material: greaseproof lamination paper 45g) Business card size: 90mm(length) * 50mm(width) (material: coated paper with matt lamination 300g)

TAGS:
Logo, VI, fried chicken, food

RESEARCH ABSTRACT:
-

CHALLENGE:
-

ADDED DATE:
2017-09-08 09:31:30

TEAM MEMBERS (3) :
Creative Designer : Tengchuan Chen, Illustration:Tengchuan Chen, Gongbin Luo and Description: Gongbin Luo

IMAGE CREDITS:
Tengchuan Chen,Gongbin Luo,2017

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CLIENT/STUDIO/BRAND DETAILS
NAME:
Tengchuan Chen

PROFILE:
Tengchuan Chen Design Studio focus on the designs of VI,Logo,packaging and so on.

NOMINATION DETAILS

Dollar Chicken Rock Band Logo and Vi by Tengchuan Chen is a Nominee in Graphics and Visual Communication Design Category.

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AWARD DETAILS

Dollar Chicken Rock Band Logo and Vi by Tengchuan Chen is Winner in Graphics and Visual Communication Design Category, 2017 - 2018.



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