Wake Up Coffee House Environmental Graphics by Sergey Osokin

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DESIGN DETAILS
DESIGN NAME:
Wake Up Coffee House

PRIMARY FUNCTION:
Environmental Graphics

INSPIRATION:
Inspiration came from cartoons, when objects can be endowed with human traits, enter into each other's conversations. Thus, it is possible to link the illustrations on the facade with a single idea. Adding eyes, smiles to objects can cause sympathy in a human.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Illustrations for the facade are designed to attract visitors to the cafe. To evoke emotions in the illustrations, a variety of drinks and desserts are shown in the menu in the form of characters: coffee, cooking methods, desserts. The cost of finishing the facade should be low, so the facade is decorated with white vinyl stickers.

OPERATION / FLOW / INTERACTION:
Graphics on the facade of the coffee house should be well read at different distances. Illustrations should be friendly, invite to visit a coffee house, a person will be interested in looking at them.

PROJECT DURATION AND LOCATION:
April 2017. City: Ufa, Russia.

FITS BEST INTO CATEGORY:
Graphics and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
All illustrations were made by Adobe Illustrator to transfer them to production for cutting. Contoured white vinyl stickers on glass without color print make the production cheaper and in large sizes are visible at long distances

SPECIFICATIONS / TECHNICAL PROPERTIES:
Facade size: width 7385 mm, height 2180 mm.

TAGS:
Illustration, Environmental Graphic Design, Type, Character

RESEARCH ABSTRACT:
I collected examples of design of European and Russian facades of cafes. Often, the glass is decorated with stickers or paint, but the hand painting of the facade makes it more expensive. The facades of street cafes are decorated with a logo, minimal graphics and are attracted by their exterior. The client's coffee house is in the shopping center and you need to draw more attention to it precisely with graphics on the glass facade.

CHALLENGE:
Illustrations are limited to one color, but they had to attract people. Characters do not have strict geometric shapes, which gives them a friendliness, emotions are transmitted by the eyes, smiles cut out from the shape of the object. Since it was necessary to sign the characters, I created for each individual cyrillic lettering, since most visitors to the coffee house Russian-speaking.

ADDED DATE:
2017-09-06 09:20:09

TEAM MEMBERS (1) :


IMAGE CREDITS:
Image #2, #3, #4: Photographer Akhmetov Ilshat

Visit the following page to learn more: http://bit.ly/2H87iQD
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Wake Up

PROFILE:
Wake Up - a network of small coffee houses in Ufa (Russia). In a coffee house, it's nice to spend time with friends, with your loved ones or just sit alone with a good book. We control the quality of our drinks, constantly improve and learn. We like what we do.

NOMINATION DETAILS

Wake Up Coffee House Environmental Graphics by Sergey Osokin is a Nominee in Graphics and Visual Communication Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

· The profile and other works by Sergey Osokin is also kept secret. This information will also be available later.
AWARD DETAILS

Wake Up Coffee House Environmental Graphics by Sergey Osokin is Winner in Graphics and Visual Communication Design Category, 2017 - 2018.



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