DESIGN NAME: NS GAIA AW-17
PRIMARY FUNCTION: Garment design
INSPIRATION: NS GAIA AW-17 Is a due Expression of its Fall winter 2014 Collection, where Inspiration remind’s of its Deep dark yet a strong lively feeling of Meta-Modernisation.
Collection Revolve’s around the Nature Photography by Sidharth sinha and it’s Transformation of existence in surrounding Mother Earth the Greek Goddess GAIA. It’s existence and the formation in A Hybrid world, where nature start’s with almost nothing, it’s just a molecule. where Humanity play’s the role of Transformation of today.
UNIQUE PROPERTIES / PROJECT DESCRIPTION: N&S GAIA is a contemporary womenswear label originating from New Delhi that is rich in unique design and fabric techniques.
The brand is a big advocate of mindful production and all things up cycling and recycling. The importance of this factor is reflected in the naming pillars, the ‘N’ and ‘S’ in N&S GAIA standing for Nature and Sustainability. N&S GAIA’s approach is “less is more”. The label plays an active part in the slow fashion movement by ensuring the environmental impact is minimal.
OPERATION / FLOW / INTERACTION: -
PROJECT DURATION AND LOCATION: the project started in September 2016 and finished in February 2017
FITS BEST INTO CATEGORY: Fashion, Apparel and Garment Design
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PRODUCTION / REALIZATION TECHNOLOGY: natural, upcycled and recycled fiber fabric's, industry waste material.
upcycling of existing pattern and design.
SPECIFICATIONS / TECHNICAL PROPERTIES: U.k size 8.
TAGS: mainly use waste trims from factories for my surface development and recycle fibres for the fabric –rayon viscose, cotton viscose, silk viscose and few raw silks including waste fabrics like Neoprene. I believe we need to first reuse our waste in industry and then go towards the purest form of sustainability by restructuring, by cutting down on water waste of natural dyeing. Also, the cotton farming consumes lots of water.
RESEARCH ABSTRACT: I chanced upon an opportunity to research on the crafts and textiles of North East India. While I was at it, I came across several crafts out of which one particularly caught my attention. It was a heritage craft called Dakmanda which was a dying technique with no documentation of its history. I felt emotionally responsible in reviving this exclusive technique and I knew that this was my true calling. We as a brand use Natural fibres to produce sustainable and essential fabrics with research and development in the areas of Natural Dyeing and Crafts
While being in constant touch with our roots, I am driven towards western sensibilities and committed to research and development in the areas of the sustainable design process where a craft called DAKMAND has been taken forward to get acknowledge its presence from the history, which has never been documented yet. Also with in three year's of the frame time, I could able to generate knowledge and the employment about the unknown dying craft, from the tribal state called Meghalaya. Nationally and internationally.
The Brand N&S GAIA means Nature & Sustainability with the revered guidance of Mother Nature, inceptor and creator – GAIA, the primal Greek Goddess.
CHALLENGE: This was not an easy task, As it's difficult to work in a tribal state where there was a zero acceptance for outsider's with in the country and political challenges during that particular period of time. However, i had to win their heart's by letting them know about the new dye techniques and help them mixing different yarns together like silk, cotton and muga to create an ikat effect through tie dye of the yarns.
It took me six month's to live and work with them to create a local friendly environment.
Also to ensure them about how it can help the craft to reach out to the international market and keeping it sustainable by not making it production friendly and keep it exclusive. since a meter of DAKMANDA Floral weave fabric takes a month to weave it, on a handloom machine.
ADDED DATE: 2017-07-20 11:30:08
TEAM MEMBERS (1) :
IMAGE CREDITS: Sidharth Sinha, 2017.
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