Chollipo Arboretum Corporate Identity by Siwook Oh and Dukyong Kim - Sejong Icon

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DESIGN DETAILS

DESIGN NAME:
Chollipo Arboretum

PRIMARY FUNCTION:
Corporate Identity

INSPIRATION:
We described the logo of ‘Chollipo Arboretum’ using Korean consonants ‘ㅊㄹㅍ’ which stands for ‘천리포(Chollipo)’. In the logo, ‘ㅊ’ is ‘a person’, ‘ㄹ’ is ‘the earth’, and ‘ㅍ’ is ‘the sky’. The person is with a tree, the earth is where fruits and leaves sprout, and the sky is where clouds and birds are flying. We used ‘yellow’, ‘green’, and ‘blue’ to connect ‘the person’, ‘the earth’, and ‘the sky’ each. In addition, we lowered the color saturation to make it more stylistically Korean.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Chollipo Arboretum has the most diverse range of plants in Korea, with over 15,800 varieties in collection and conservation. In addition, its location at the western edge of Korea enables it to encompass plants from both cool and warm temperature zones. It is an arboretum with traditional Korean beauty. For that, we designed the logo using consonants of the Korean name of Chollipo Arboretum. It is not a usual case in Korea to use consonants of Korean letters only in logos.

OPERATION / FLOW / INTERACTION:
-

PROJECT DURATION AND LOCATION:
-

FITS BEST INTO CATEGORY:
Graphics, Illustration and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
-

SPECIFICATIONS / TECHNICAL PROPERTIES:
-

TAGS:
Chollipo, Arboretum, Sejong icon, Corporate identity, Logo, Branding

RESEARCH ABSTRACT:
-

CHALLENGE:
-

ADDED DATE:
2017-06-28 05:41:58

TEAM MEMBERS (2) :
Art Director: Siwook Oh and Designer: Dukyong Kim

IMAGE CREDITS:
Siwook Oh and Dukyong Kim - Sejong Icon, 2017.

PATENTS/COPYRIGHTS:
Copyrights belong to Chollipo Arboretum.

Visit the following page to learn more: http://www.chollipo.org/, http://sejongicon.com/

AWARD DETAILS

Chollipo Arboretum Corporate Identity by Siwook Oh and Dukyong Kim-Sejong Icon is Winner in Graphics, Illustration and Visual Communication Design Category, 2017 - 2018.

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Chollipo Arboretum Corporate Identity by Siwook Oh and Dukyong Kim - Sejong Icon

Home > Winners > #58579

Chollipo Arboretum Corporate Identity by Siwook Oh and Dukyong Kim-Sejong Icon is a Nominee in Graphics, Illustration and Visual Communication Design Category.

Chollipo Arboretum Corporate Identity by Siwook Oh and Dukyong Kim-Sejong Icon is Winner in Graphics, Illustration and Visual Communication Design Category, 2017 - 2018.

Did you like Siwook Oh and Dukyong Kim-Sejong Icon's Graphic Design? You will most likely enjoy other award winning graphic design as well. Click here to view more Award Winning Graphic Design.

Did you like Siwook Oh and Dukyong Kim-Sejong Icon's Graphic Design?
You will most likely enjoy other award winning graphic design as well.
Click here to view more Award Winning Graphic Design.