Chollipo Arboretum Corporate Identity by Siwook Oh and Dukyong Kim - Sejong Icon

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DESIGN DETAILS
DESIGN NAME:
Chollipo Arboretum

PRIMARY FUNCTION:
Corporate Identity

INSPIRATION:
We described the logo of ‘Chollipo Arboretum’ using Korean consonants ‘ㅊㄹㅍ’ which stands for ‘천리포(Chollipo)’. In the logo, ‘ㅊ’ is ‘a person’, ‘ㄹ’ is ‘the earth’, and ‘ㅍ’ is ‘the sky’. The person is with a tree, the earth is where fruits and leaves sprout, and the sky is where clouds and birds are flying. We used ‘yellow’, ‘green’, and ‘blue’ to connect ‘the person’, ‘the earth’, and ‘the sky’ each. In addition, we lowered the color saturation to make it more stylistically Korean.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Chollipo Arboretum has the most diverse range of plants in Korea, with over 15,800 varieties in collection and conservation. In addition, its location at the western edge of Korea enables it to encompass plants from both cool and warm temperature zones. It is an arboretum with traditional Korean beauty. For that, we designed the logo using consonants of the Korean name of Chollipo Arboretum. It is not a usual case in Korea to use consonants of Korean letters only in logos.

OPERATION / FLOW / INTERACTION:
-

PROJECT DURATION AND LOCATION:
-

FITS BEST INTO CATEGORY:
Graphics and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
-

SPECIFICATIONS / TECHNICAL PROPERTIES:
-

TAGS:
Chollipo, Arboretum, Sejong icon, Corporate identity, Logo, Branding

RESEARCH ABSTRACT:
-

CHALLENGE:
-

ADDED DATE:
2017-06-28 05:41:58

TEAM MEMBERS (2) :
Art Director: Siwook Oh and Designer: Dukyong Kim

IMAGE CREDITS:
Siwook Oh and Dukyong Kim - Sejong Icon, 2017.

PATENTS/COPYRIGHTS:
Copyrights belong to Chollipo Arboretum.

Visit the following page to learn more: http://www.chollipo.org/, http://sejongicon.com/
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CLIENT/STUDIO/BRAND DETAILS
NAME:
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PROFILE:
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NOMINATION DETAILS

Chollipo Arboretum Corporate Identity by Siwook Oh and Dukyong Kim-Sejong Icon is a Nominee in Graphics and Visual Communication Design Category.

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AWARD DETAILS

Chollipo Arboretum Corporate Identity by Siwook Oh and Dukyong Kim-Sejong Icon is Winner in Graphics and Visual Communication Design Category, 2017 - 2018.



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