Interrelation Fashion Accessories by MuHua Ho

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DESIGN DETAILS
DESIGN NAME:
Interrelation

PRIMARY FUNCTION:
Fashion Accessories

INSPIRATION:
Christian Louboutin once said, “a shoe is not only a design, but it’s part of your body language, the way you walk. The way you’re going to move is quite dictated by your shoes.” A woman’s accessories speak a lot about her field of interests and character. Each of the four has its individual needs but all share characteristics of the other personas. The collection focuses on expressing both the individual and common characteristics of each persona.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Fashion is a way for individuals to express their personality. According to the Myers–Briggs Type Indicator, there are sixteen personality types that can be categorized into four major personas, Analysts, Diplomats, Sentinels and Explorers. By using design thinking method, MuHua developed a body of work comprising handbags and shoes, which illuminate the subtle nuances of each persona.

OPERATION / FLOW / INTERACTION:
The concept behind the collection is to help buyers understand themselves better, the collection will suggest an accessory that best suit the customer. However, each persona interrelates with the other, which makes the collection cohesive and share common characters with other personas.

PROJECT DURATION AND LOCATION:
The project started in March 2017 in Savannah GA and finished in May 2017.

PRODUCTION / REALIZATION TECHNOLOGY:
The collection is handmade with the concept of recycled leather and sustainable materials.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Different Variation in the collection.

TAGS:
ethical fashion, personalities, design thinking, quiz, functionality

RESEARCH ABSTRACT:
By using design thinking, a design methodology that approaches problems innovatively. It gave MuHua the insight to approach accessory design from a user experience design aspect, which helped her enhance the designs to meet the needs of each individual persona. By combining the research compiled from user experience surveys, mapping methodology, and creative thinking, MuHua created the collection which addresses the basic characteristics of the four major personas. The project also addresses issues of sustainability and ethical fashion. The purpose is to expand the practice of sustainability in the fashion industry and also discuss how it influences the younger generation.

CHALLENGE:
The challenge is to identify all personas while finding their biggest differences but still create a cohesive collection. The collection is only a start-up. Ideally, the collection would have a different variation of silhouettes for every persona.

ADDED DATE:
2017-06-25 04:16:54

TEAM MEMBERS (1) :


IMAGE CREDITS:
Photographer Angel Chun

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CLIENT/STUDIO/BRAND DETAILS
NAME:
MuHua Ho

PROFILE:
MuHua Ho is an accessory designer from Taiwan. She focuses on creating ergonomic fashionable accessories for young SOHO(small office; home office) generation. From her diverse background of educations, her goal is to make a positive impact in the fashion industry. In this S/S 2018 collection" Interrelation", she not only establishes the brand’s unique style but also takes the audiences back to explore themselves. She explores the reasons and characters behind our personal style and needs while screening the differences between buying personas’ relation to the characters of the personas.

NOMINATION DETAILS

Interrelation Fashion Accessories by Muhua Ho is a Nominee in Fashion and Travel Accessories Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

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AWARD DETAILS

Interrelation Fashion Accessories by Muhua Ho is Winner in Fashion and Travel Accessories Design Category, 2017 - 2018.



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