Optics and Chromatics Exhibition poster by Timea Andoka

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DESIGN DETAILS
DESIGN NAME:
Optics and Chromatics

PRIMARY FUNCTION:
Exhibition poster

INSPIRATION:
Goethe's Theory of Colours appeared in 1810. On the occasion of the bicentennial anniversary of the book the Society of Hungarian Graphic Designers and Typographers announces an international design competition entitled Goetheorie. The title of poster Optics and Chromatics refers to a place where Goethe points out that unlike Newton he is not so much interested in the science of sight (Optics) but rather in the theory of colours (Chromatics). He wants to demonstrate the way we actually experience colours, and not the way we are supposed to experience them according to the laws of mathematics.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The title Optics and Chromatics refers to the debate between Goethe and Newton on the nature of colours. This debate is represented by the clash of the two letterform compositions, one is calculated, geometric, with sharp contours, the other relies on the impressionistic play of colourful shadows. In 2014 this design served as the cover for Pantone Plus Series Artist Covers. The Pantone Formula Guide and Pantone Solid Chips feature covers showcasing works of art from my project, Optics and Chromatics. (creative manager and designer at Pantone by Timothy Heyer, director of creative marketing at Pantone by Karen Lantelme)

OPERATION / FLOW / INTERACTION:
Numerous photos have been taken of the two letterform compositions for the project. Changing the perspective and the light conditions meant plenty of possibilities for the visualization. The two pictures that were finally chosen for the poster are the ones which – complementing each other – accentuate the most the difference between the two colour theories.

PROJECT DURATION AND LOCATION:
The poster was made at Budapest, Hungary, 2010. It was exhibited at Design Terminal, Budapest, Hungary, 05 November 2010 – 09 January 2011, Donau Buro, Ulm, Germany, 04 July – 13 July 2014 and The World Paper Products, Jeonju, South Korea, 20 – 28 February 2017

FITS BEST INTO CATEGORY:
Arts, Crafts and Ready-Made Design

PRODUCTION / REALIZATION TECHNOLOGY:
paper, coloured plastic sheet, light, shadow

SPECIFICATIONS / TECHNICAL PROPERTIES:
original poster size: 70×100 cm

TAGS:
chromatics, optics, Goethe, light, colour, shadow, experimental typography, crafts

RESEARCH ABSTRACT:
It is essential to know in detail the polemy on colour theory between Newton and Goethe when analyzing the relationship between light, shadow and colour. I consider Goethe’s Theory of Colours as one of the basic pieces of work when studying colour experience: it highlights the fact that the colour vision is a greatly changeful, resilient and impressionistic factor, thus not possible to give a description by some exact mathematical formulas – at least not in an adequate manner. The poster enters this several-century-long scientific debate with the resources of contemporary experimental typography. The project’s afterlife shows the timeliness of this inspection: Pantone published its first Limited-edition Artist Covers with this piece of work in 2014.

CHALLENGE:
Two new font-designs had to be invented to express the nature of the polemy on colour theory. The two types of letter consist of different materials and form: one is made of paper and shadow, the other is of coloured foil and light. The symmetrical, geometric shapes of the white paper and the sharp shadows in the hard light make the word ’optics’ legible. The word ’cromatics’ is built from coloured foil sheets that create colourful, intertangled beams in different angles of light.

ADDED DATE:
2017-06-24 11:29:47

TEAM MEMBERS (1) :
Art director, graphic design, type design and paper craft: Tímea Andorka

IMAGE CREDITS:
all images © Tímea Andorka, 2017

PATENTS/COPYRIGHTS:
all images © Tímea Andorka, 2017

Visit the following page to learn more: http://andorkatimea.com
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Timea Andorka

PROFILE:
Timea Andorka is a professional graphic designer working in Hungary with a strong inclination towards traditional crafts which she tends to combine with current techniques. Her work finds connections to the world of ideas and creativity – she is designing books, exhibition identities, theatre posters. She has been working as a freelancer since 2009. During 2013 and 2014 she worked as a chief graphic designer at Műcsarnok/Kunsthalle Budapest, then 2015-2016 she worked at Ferenczy Museum Center, Szentendre. Among her clients are many museums (Ludwig Museum, Modem - Centre for Modern and Contemporary Arts), theaters, cinemas, publishers, artists and musicians around the world.

NOMINATION DETAILS

Optics and Chromatics Exhibition Poster by Timea Andoka is a Nominee in Graphics and Visual Communication Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

· The profile and other works by Timea Andoka is also kept secret. This information will also be available later.
AWARD DETAILS

Optics and Chromatics Exhibition Poster by Timea Andoka is Winner in Graphics and Visual Communication Design Category, 2017 - 2018.



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