The Hidden Path Posters by Lan Zhang

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DESIGN DETAILS
DESIGN NAME:
The Hidden Path

PRIMARY FUNCTION:
Posters

INSPIRATION:
Mandala have obtained a reputation in Western society since the 20th century.It is worth being aware that there exist canards or ambiguous impressions, which can impede audiences from the correct comprehension of these artworks. My design arose in response to the three key problems: incorrect information about mandalas being circulated in the commercial market; esoteric knowledge of mandalas; and the persistence of a Western point of view in relation to mandalas.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
My project seeks to provide a more secular, accessible and contemporary transitional medium. As an imagery interpretation of the Kalachakra mandala, it is aimed to developing a way of ‘reading’ Tibetan art according to existing cultural. The Kalachakra mandala is an epitomised reflection of the cosmos, which (in Tibetan culture) is mainly embodied through the symbols of the five elements. In this way, the superiority of the five elements as an interpretive vehicle is confirmed.

OPERATION / FLOW / INTERACTION:
The printed posters can be employed as framed or hanging screens (such as apply in yoga centres or mediation spaces), or scale down into postcards, bookmarks, mobile phone shells etc. In this way, secular publics are able to access the concept of the five elements, the Tibetan mandala, also find some universal notions shared between the eastern and the western nations.

PROJECT DURATION AND LOCATION:
The project started in April 2013 in Australia and finished in November 2015 in Australia.

FITS BEST INTO CATEGORY:
Graphics and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
These posters can be printed on various materials, silk is the primary option. the dimensions can be adjusted according to different purposes.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Width 298mm x Height 738mm

TAGS:
The five elements, Mandala, Tibetan Buddhism symbols, Tibetan cosmology, Pictorial matrices

RESEARCH ABSTRACT:
This graphic project is designed to interpretate the Kalachacra mandala. Innovative methodology is created including four steps: Identification, Contextualisation, Translation and Explication. Its research is mainly through academic books and journals from libraries, online resources and museum. I experimented with different styles, figures and positions of relevant symbols, match and arrange them in several ways. The outcomes contribute new method of understanding mandala, it also provides a train of thought on decoding Tibetan Buddhism symbols.

CHALLENGE:
The challenges are mainly focus on building connections between: religious and non-religious mind; western and eastern understanding; historical and contemporary aesthetic, realistic world and the ideal world. Especially the Tibetan symbols and motifs, it is needed to remain their recognisability, but meanwhile create unique, sacred and meaningful representations. Most connections require a graphic way to be achieved, and ensure the final outcomes are able to interpret the Kalachacra mandala effectively.

ADDED DATE:
2017-06-16 04:51:42

TEAM MEMBERS (1) :


IMAGE CREDITS:
All images: Leture Lan Zhang, A poster series of the five elements (Image #1: earth, Image #2: fire, Image #3: void, Image #4: water, Image #5: air), 2013-2015.

PATENTS/COPYRIGHTS:
Copyrights belong to Lan zhang, 2015.

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CLIENT/STUDIO/BRAND DETAILS
NAME:
The Five Elements Design

PROFILE:
This is a personal brand, which devoted to extract the essence from ancient wisdoms, transform these ideas into a contemporary context. It is achieved through providing options of a specific life style (Zen Buddhism, Taoism etc.). At the same time, accessories, paintings, drawings are employed as devices to embody this style. The ultimate purpose of this brand is to arouse the reflections of publics, regarding the relationship between living beings and the nature as well as the universe. In this way, people are able to experience a peaceful moment, adjust and recharge themselves in the fast-paced society.

NOMINATION DETAILS

The Hidden Path Posters by Lan Zhang is a Nominee in Graphics and Visual Communication Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

· The profile and other works by Lan Zhang is also kept secret. This information will also be available later.
AWARD DETAILS

The Hidden Path Posters by Lan Zhang is Winner in Graphics and Visual Communication Design Category, 2017 - 2018.



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