Ensign Caring Calendar Calendar by Heung Kwan Kei |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Ensign Caring Calendar PRIMARY FUNCTION: Calendar INSPIRATION: Logistics is an insignificant industry for city development such as goods delivery, transportation network, information transition, etc. In light of this, I was adopting the idea of "tiny people are building a gorgeous community together" on the illustration. The theme of the year for Ensign was “Caring”, it delivers positive and delightful messages to the customers/audiences. So, I used colorful graphic elements on the calendar, tiny people are working together to make the things better that implies Ensign always has an ambition as same as their customers, they care and support their customers. UNIQUE PROPERTIES / PROJECT DESCRIPTION: In terms of the Caring theme, Ensign has different unique quotes for every month to be delivered to the audiences. Therefore, I created creative caring stories about Ensign and customers that fit in different months corresponding to the monthly quotes. Creative colorful illustration creates a vibe of happiness which delights and motivates the audiences when they flip a new month. OPERATION / FLOW / INTERACTION: The colorful calendar makes the users feel delighted every month, it has a happy and caring story in every month that motivates the user every day. PROJECT DURATION AND LOCATION: The project started in July 2016 and finished in Sept 2017 in Hong Kong, and was released to Ensign internally and their customers worldwide. FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design |
PRODUCTION / REALIZATION TECHNOLOGY: The calendar is used once a year so we printed the calendar by recycled papers which were environmental-friend SPECIFICATIONS / TECHNICAL PROPERTIES: Width 250 mm x Height 160 mm TAGS: Ensign, logistic, calendar, graphic, caring RESEARCH ABSTRACT: Since Ensign's establishment in 1986, it has been equated with Professionalism. Strategically headquartered in Hong Kong, Ensign proudly serves as one of the leading international Logistics Service Providers of the region. They value their solid global network as an indispensable asset, based on which they also continue to nourish the emerging Asian market. Their company continues to expand globally with branches encompassing China, Singapore and Indonesia to provide total solutions. Today, their worldwide agent network spans across 50 countries and 500 locations in East and West, efficiently leading to the global market. With their advantageous long-term relationships with major international shipping companies and airlines, they distinguish ourselves for providing a reliable range of services at competitive rates. CHALLENGE: I had to create different caring stories for each monthly message delivered by Ensign to their customers. In terms of production, it was challenging to well control different colors and strike a balance of gradient backgrounds and colorful graphics, I needed to make sure the colors of graphics were still saturated instead of murky. In terms of story visualization, I had to put any iconic or representative objects for different countries where have Ensign offices on the illustration. I also needed to present different kinds of services offered by Ensign in some monthly stories in creative ways, but not too hard selling their services. ADDED DATE: 2017-05-06 03:38:29 TEAM MEMBERS (1) : Heung Kwan Kei IMAGE CREDITS: Image #1-5 : Illustrator Heung Kwan Kei, Ensign Caring Calendar, 2016. PATENTS/COPYRIGHTS: Copyrights belong to Kwan Kei Heung, 2017. |
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| Visit the following page to learn more: http://www.behance.net/gallery/52225025/ |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Ensign Freight Ltd PROFILE: Ensign Freight Ltd offers a diversified range of import and export of ocean freight forwarding services including FCL and LCL consolidation services to and from any destinations around the world. As a leading freight forwarder in Hong Kong, the company has established a long-term partnership with most of the major shipping lines which ensures the company meets the important balance between quality of service and value for money to consistently fulfill the needs of it's customers. Coupled with the global transport network, the company ensures the smooth handling, storage, clearence and delivery of shipments from door-to door. As a fully independent consolidator, the company can combine multiple LCL shipments from various sources into cost-effective container loads and guarantee the efficient delivery cargo to any destinations worldwide. |
| AWARD DETAILS | |
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Ensign Caring Calendar Calendar by Heung Kwan Kei is Winner in Graphics, Illustration and Visual Communication Design Category, 2017 - 2018.· Press Members: Login or Register to request an exclusive interview with Heung Kwan Kei. · Click here to register inorder to view the profile and other works by Heung Kwan Kei. |
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