Chinar lounge bar dining
Restaurant Bar Lounge Club
'Chinar" is the local name for the Oriental Plane tree (Platanus orientalis). The name is also a cognate for "China" the vast mysterious land of the East. Both Azerbaijan and China were linked for centuries via the "Silk road" network of merchant caravans going through Central Asia. This form the basis for the name and development of the brand.
UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Azerbaijan has been called "land of fire" for centuries. The bark of the tree abstracted in a flame pattern became the rising sun icon used for the logotype. The typeface was created to suggest branches and claws of a dragon, a mythical animal common to Central and Eastern Asia.
OPERATION / FLOW / INTERACTION:
This is a large building on two floors with external terrace. It's been conceived to offer as many possible reasons to visit as possible: breakfast, lunch, dinner, tea time, shisha smoking, DJ/VJ, outside catering. The visual communication extend to all activities and link them together in one cohesive, holistic "creative world".
PROJECT DURATION AND LOCATION:
The project started in 2008, designed in London and completed in Baku 2010. The 1500 sqM site has become the most well known restaurant, bar, lounge in the country and the region.
FITS BEST INTO CATEGORY:
Graphics and Visual Communication Design
PRODUCTION / REALIZATION TECHNOLOGY:
The logo was developed for a multitude of applications on print, digital, embroidery, engraving and 3D forms. A large number of items were produced as expression of the brand identity : signage, menu, packaging, tableware, uniforms, website, music CD.
SPECIFICATIONS / TECHNICAL PROPERTIES:
Please see attached PDF document for detailed description of the many items designed as part of Brand communications
Chinar, Asian dining, Asian concept, central Asian restaurant, Chinar restaurant, Chinar bar, Chinar lounge
Research visit to locations, multiple interviews with local people across all generations, reading books about history, geography, botany, analysing current trends for destination dining in multiple markets: London, Los Angeles, New York, Kuala Lumpur, Dubai, Singapore, Hong Kong, Taipei and Tokyo.
There was an old tea house on this spot shaded by many trees. Locals used to refer to it as "Chinar". Challenge was to completely transform the site with a new building, designed for 21st century millennials and GenX customers while also welcoming older generation. The new brand has been completely accepted, embraced by all and is now the pride of Baku society.
TEAM MEMBERS (1) :
Blue Sky Hospitality