ABT Healthcare Toolkit Healthcare toolkit by Abhishek Majumder & Deepali Saini

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DESIGN DETAILS
DESIGN NAME:
ABT Healthcare Toolkit

PRIMARY FUNCTION:
Healthcare toolkit

INSPIRATION:
According to Annual Health Survey, the total Under 5 Mortality Rate in Samastipur and Purnia rural areas were 79 and 104 respectively in 2010 – 2011. Few of the primary reasons that led to these high mortality rates were, communication problem between the parents and informal medicine provider and healthcare provider's lack of knowledge in dealing with criticality. As the foremost design consultancies in India, Think Design wanted to solve this problem using its fundamental design principles.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Abt engaged with Think Design for designing tool kit to reduce delay along the care pathway for Pneumonia and Diarrhea in rural Bihar thereby reducing high infant mortality rate. The intervention needed to develop training and communication tools that will help the informal health providers in identifying severe cases and make timely referral to doctors. The solution is completely paper based and in physical form; thus paving way for massive adoption across several villages.

OPERATION / FLOW / INTERACTION:
Decision making manual provides clear instructions for healthcare providers on what to prescribe and when to escalate criticality. Communication kit keeps the parents aware of when to seek healthcare provider's service and how to take care of child in criticality. Record keeping tool helped parents store patient record for future use. The solution is entirely paper based and pictorial so that it can be economically mass manufactured and distributed; also it is understood by people from varied literacy background.

PROJECT DURATION AND LOCATION:
The project started in April 2016 and concluded in three months, and was executed in India. The product was rolled out post production in October 2016

PRODUCTION / REALIZATION TECHNOLOGY:
1. Decision making manual: Offset printing on paper 2. Record keeping: Custom manufactured folder made in leatherette over cardboard 3. Communication kit: Offset printing on paper

SPECIFICATIONS / TECHNICAL PROPERTIES:
1. Decision making manual: A4 size (297mm X 210mm) 2. Record keeping: A4 size folder (310mm X 224mm) 3. Communication kit: A4 size (297mm X 210mm)

TAGS:
infant, mortality, healthcare, solution, india, bihar, low income, poor

RESEARCH ABSTRACT:
Type or Research: Secondary followed by Primary followed by Post design validation. Objectives: 1. Secondary: To understand extent of problem and main reasons for it 2. Primary: To understand the reason for occurrence of the problem, areas of origination, specific areas of intervention required, environmental conditions, literacy level of users and the perspective of healthcare providers. 3. Post design, to validate design proposals with actual users, identity points of concern, improvements and get conclusive understanding on the way forward. Research tools used: Secondary: Desktop research. Primary: Rapid ethnography, In-depth interviews, Stakeholder workshop, Guided tour. Post design validation: Semi structured interviews.

CHALLENGE:
Understanding user's perspective of the issue and gaining insight into how they see mortality (both parents' and healthcare providers) was the biggest challenge. Practicing design and working in modern, metropolitan context, our reaction to the problem was very different from users'. The hardest part was to shed our bias and think as a person from the villages who face severity of the problem everyday. Another challenge was understanding the users' perception of good design and colour.

ADDED DATE:
2017-03-30 16:06:26

TEAM MEMBERS (6) :
Deepali Saini,, Abhishek Majumder,, Hari Kishan Nallan Chakravartula,, Kamalkant Singh,, Arun Chauhan. and

IMAGE CREDITS:
Abhishek Majumder & Deepali Saini, 2016.

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CLIENT/STUDIO/BRAND DETAILS
NAME:
Think Design Collaborative

PROFILE:
Think Design collaborates with visionary organizations to identify, build and materialize innovative products and services. With Design Thinking at the core of our practices, the products and services we design are relevant to the people who use them. We are driven by insight; we drive results. Since 2004, we have powered mission critical initiatives of few of the most renowned companies and brands; creating impact across 9 key sectors and millions of users - with a team of about 100 people across 5 offices.

NOMINATION DETAILS

Abt Healthcare Toolkit Healthcare Toolkit by Abhishek Majumder & Deepali Saini is a Nominee in Public Awareness, Volunteerism, and Society Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

· The profile and other works by Abhishek Majumder & Deepali Saini is also kept secret. This information will also be available later.
AWARD DETAILS

Abt Healthcare Toolkit Healthcare Toolkit by Abhishek Majumder & Deepali Saini is Winner in Public Awareness, Volunteerism, and Society Design Category, 2016 - 2017.



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