Abt Care Project Healthcare toolkit by Abhishek Majumder and Deepali Saini |
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| DESIGN NAME: Abt Care Project PRIMARY FUNCTION: Healthcare toolkit INSPIRATION: According to Annual Health Survey, the total Under 5 Mortality Rate in Samastipur and Purnia rural areas were 79 and 104 respectively in 2010-11. Few of the primary reasons that led to these high mortality rates were: Communication problem between the parents and informal medicine provider and healthcare provider's lack of knowledge in dealing with criticality. As the foremost design consultancies in India, Think Design wanted to solve this problem using its fundamental design principles. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Abt Associates engaged with Think Design for designing tool kit to reduce delay along the care pathway for Pneumonia and Diarrhea in rural Bihar thereby reducing high infant mortality rate. The intervention needed to develop training and communication tools that will help the informal health providers in identifying severe cases and make timely referral to doctors. The solution is completely paper based and in physical form; thus paving way for massive adoption across several villages. OPERATION / FLOW / INTERACTION: Decision making manual provides clear instructions for healthcare providers on what to prescribe and when to escalate criticality. Communication kit keeps the parents aware of when to seek healthcare provider's service and how to take care of child in criticality. Record keeping tool helped parents store patient record for future use. The solution is entirely paper based and pictorial so that it can be economically mass manufactured and distributed; also it is understood by people from varied literacy background. PROJECT DURATION AND LOCATION: The project started in April 2016 and concluded in three months, and was executed in India. The product was rolled out post production in October 2016 |
PRODUCTION / REALIZATION TECHNOLOGY: 1. Decision making manual: Offset printing on paper 2. Record keeping: Custom manufactured folder made in leatherette over cardboard 3. Communication kit: Offset printing on paper SPECIFICATIONS / TECHNICAL PROPERTIES: 1. Decision making manual: A4 size (297mm X 210mm) 2. Record keeping: A4 size folder (310mm X 224mm) 3. Communication kit: A4 size (297mm X 210mm) TAGS: infant, mortality, healthcare, solution, india, bihar, low income, poor RESEARCH ABSTRACT: Research tools used: Desktop research, Rapid ethnography, Stakeholder workshop, Guided tour and Semi-structured interviews. Objectives: 1. To understand extent of problem and main reasons for it. 2. To understand the reason for occurrence of the problem, areas of origination, specific areas of intervention required, environmental conditions, literacy level of users and the perspective of healthcare providers. 3. To validate design prototypes with actual users, identify points of concern, improvements and get conclusive understanding on the way forward. CHALLENGE: Understanding user's perspective of the issue and gaining insight into how they see mortality (both parents' and healthcare providers) was the biggest challenge. Practicing design and working in modern, metropolitan context, our reaction to the problem was very different from users'. The hardest part was to shed our bias and think as a person from the villages who face severity of the problem everyday. Another challenge was understanding the users' perception of good design and colour. ADDED DATE: 2017-03-30 16:06:26 TEAM MEMBERS (7) : Deepali Saini, Abhishek Majumder, Hari Kishan Nallan Chakravartula, Kamalkant Singh, Arun Chauhan, Suma Pathy and Dr. Aditya Sood IMAGE CREDITS: Abhishek Majumder and Deepali Saini, 2016. |
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NAME: Think Design Collaborative PROFILE: Think Design collaborates with visionary organizations to identify, build and materialize innovative products and services. With Design Thinking at the core of our practices, the products and services we design are relevant to the people who use them. We are driven by insight; we drive results. Since 2004, we have powered mission critical initiatives of few of the most renowned companies and brands; creating impact across 9 key sectors and millions of users - with a team of about 100 people across 5 offices. |
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