DuePiùTre – Più che Hamburger
A reliable and easy dog, which, however has a well defined personality, all of which perfectly reflects the values of the bistrot. Both the name and the symbol did not convey the idea of food, so by means of the chef's hat and pay off it was possible to highlight what the restaurant really offers: more than hamburgers with an Italian taste. Yellow is the color of the sun, of joy, of dynamism and creativity, of wisdom and of the word. Yellow and black are the most powerful combination.
UNIQUE PROPERTIES / PROJECT DESCRIPTION:
DuePiuTre is a small bistrot based on the idea of proposing not just hamburgers, but also pastrami and beer can chicken all revisited and spiced up with fresh and genuine Italian products. The choice of the bulldog was made both because it had been the mascot of the United States Navy, and because it is the dog owned by one of the partners. The project was handled at 360 degrees, from the brand to the signage, from the website to social networks, from the wallpaper to the decor of the interior.
OPERATION / FLOW / INTERACTION:
PROJECT DURATION AND LOCATION:
The project started in April 2015 in Milano and is going on now concerning social and communication
FITS BEST INTO CATEGORY:
Graphics and Visual Communication Design
PRODUCTION / REALIZATION TECHNOLOGY:
The bistrot mood is based on the concept of healthy and environmentally friendly food, so we tried to use natural materials such as wood, iron, paper and recycled cardboard.
SPECIFICATIONS / TECHNICAL PROPERTIES:
Logo, Brand, Brand identity, Digital, Exhibition, Social media, Sign, Promotion
The hardest thing was to find a solution to the flowers in the vases because there was little light and they all dried out. Finally, we created photographic postcards of flowers and applied them to the sticks we then planted in the clay pots: the result was an innovative garden.
TEAM MEMBERS (3) :
Creative Director: Laura Ferraio, Photo: Sauro Sorana, Chiara Zoppei and Copy: Mauro Marinoni, Chiara Villa