Insitu Site-Specific Dance Festival
The inspiration is the concept and location of the festival.
Insitu means "in place" and the concept is to show dance pieces created in relation to specific places at the waterfront in NYC.
Therefore the visual identity plays with dimensions in a typographic concept that puts words in a space, relating them to their surroundings.
The visual expression is inspired from the modern and playful architecture on the waterfront. The colours are inspired from the water and the summer weather.
UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The visual identity is build on a versatile and flexible typographic concept, which is being used in various ways across many medias. This concept gives the festival a recognisable, yet variating visual expression.
OPERATION / FLOW / INTERACTION:
The posters, flyers, website, etc is the public face of the festival and is what creates the users first impression. The design has to look exciting to choreographers, wake curiosity for the residents in the neighbourhood and look professional and trustworthy to sponsors and community partners.
PROJECT DURATION AND LOCATION:
The project started in August 2016 and will end in July 2017 after the festival is over. Next year the festival might happen in another city in Europe and the visual identity will be expanded and modified for another edition.
FITS BEST INTO CATEGORY:
Graphics and Visual Communication Design
PRODUCTION / REALIZATION TECHNOLOGY:
Most of the print material (posters, flyers, banners, etc) have been printed on white coated paper. The festival program and map will be printed as a newspaper, because it contains a lot of info, description and storytelling for the audience to bring home.
SPECIFICATIONS / TECHNICAL PROPERTIES:
A2 (420 x 594 mm) and A3 (297 x 420 mm).
Tabloid size (289 x 380 mm).
Dancefestival, eventdesign, dance, festival, design, identity, insitu, graphicdesign, poster, webdesign, printdesign
I talked to the festival organiser about the core values and concept of the festival. I went to the location of the festival (the waterfront in Queens, NYC) to see the architecture and the environment.
I did this to make sure to create a design that supports the values of the festival and i wanted to get inspiration from the visual factors that was already there (like the architecture of the locations).
I worked closely with the festival organiser throughout the proces and we tested the design by asking people from the target group about their reactions to the design.
It was a challenge to create a design that appeals to Queens residents of all ages as well as dancers / choreographers, art enthusiastic New Yorkers, funding organisations and sponsors / local businesses at the same time. I had to find the balance point where it's interesting to people who are already very artistically developed, but still approachable for residents in the neighbourhood with no big artistic interest. There were many interests involved and i had to compromise. I wanted to create something new, experiment and break boundaries but i also needed to create something that can be understood by the general public. I was going back and forth between these to poles.
TEAM MEMBERS (1) :
Siri Lindskrog - Jetzt-immer, 2016.