Dreemz Packaging by Xinyi Yao - Pratt Institute

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DESIGN DETAILS
DESIGN NAME:
Dreemz

PRIMARY FUNCTION:
Packaging

INSPIRATION:
People often think of children carrying cones when they picture the term “ice cream.” But adults often enjoy ice cream too, and this packaging is designed to especially appeal to a more mature demographic. An ice cream with liquor.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Dreemz is a system of multi layered packaging designed to accommodate special shot glasses that contain separate chambers (for ice cream and liquor). The cardboard package also contains perforations that, when removed, can be folded into ice cream spoons.

OPERATION / FLOW / INTERACTION:
Dreemz is a system of multi-layered packaging designed to accommodate special shot glasses that contain separate chambers (for ice cream and liquor). The cardboard package also contains perforations that, when removed, can be folded into ice cream spoons.

PROJECT DURATION AND LOCATION:
Designed in 2015 in New York City, and exhibited in 2016 during New York City Design Week.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
Matt paper was used for the outer packaging box, except its lid, which is made from transparent plastic. The customized shot glasses with separate chambers are made from plastic (although glass can also be used). Logos are printed in gold foil.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Primary Packaging (including perforated spoons): 9in x 4in x 4in; Secondary packaging consists of three customized shot glasses, each with the following dimensions: 1.5in x 2.5in x 6.4in.

TAGS:
Ice-cream shot, liquor dessert, memorable fashion, ice cream, liquor, dessert, shape, artistic, packaging, classy, fancy

RESEARCH ABSTRACT:
Research shows that ice cream evolved from an aristocratic luxury into a popular mass dessert with the advent of refrigeration and industrialized mass production. Ice cream cones were developed in the 19th century, and this traditional packaging has endured to this day. Given this backdrop, Dreemz reflects an alternative idea: of elevating the social status of ice cream by presenting a high-end, sophisticated way of packaging ice cream alongside alcoholic beverages.

CHALLENGE:
Ice cream is traditionally consumed with simple waffle cones and paper cups. The challenge, which Dreamz addresses, is to offer a fancy, high-end, and more elegant interpretation of ice cream consumption. This is achieved by creative grouping (while segregating) ice cream and liquor in one multilayered package, adorned in black and gold.

ADDED DATE:
2017-03-16 03:30:33

TEAM MEMBERS (1) :


IMAGE CREDITS:
Photographer: Xinyi Yao Creator: Xinyi Yao
Illustrator: Xinyi Yao

PATENTS/COPYRIGHTS:
Copyrights belongs to Xinyi Yao Patent application: pending

Visit the following page to learn more: https://www.behance.net/gallery/34475449/dree mz-(ice-cream-s
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Xinyi Yao

PROFILE:
This is a personal idea and project. The designer's IP application is pending. The new way to eat ice cream - The present invention is designed for including but not limited to families, friends, and colleges to celebrate a special moment. It is a premium celebratory ice cream shot featured with the combination of liquor and ice cream with authentic and appealing user-friendly product design.

NOMINATION DETAILS

Dreemz Packaging by Xinyi Yao-Pratt Institute is a Nominee in Packaging Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

· The profile and other works by Xinyi Yao - Pratt Institute is also kept secret. This information will also be available later.
AWARD DETAILS

Dreemz Packaging by Xinyi Yao-Pratt Institute is Winner in Packaging Design Category, 2016 - 2017.

· Read the interview with designer Xinyi Yao - Pratt Institute for design Dreemz here.

· Press Members: Login or Register to request an exclusive interview with Xinyi Yao - Pratt Institute.

· Click here to view the profile and other works by Xinyi Yao - Pratt Institute.
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