Kinpak Brand Lab Visual Identity by Suyuan Luo

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DESIGN DETAILS
DESIGN NAME:
Kinpak Brand Lab

PRIMARY FUNCTION:
Visual Identity

INSPIRATION:
Laboratory's title comes from a Taiwanese poet wrote a poem,which said only the wise man can notice the white,and a fool's attention on egrets when egrets standing on the snow .We extract the two words"See"and"White" as the lab's name,its English name called Kinpak according to the pronunciation of Chinese translation.The Kinpak's logo has evolved by its Chinese name of the seal script.Not only that,you can also read that verse in the logo if you are wise,because the "White" hidden in the margins of "See",meaning the wise man see white.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
We are always looking for a sense of cultural connotation and design pattern to explain this laboratory.After four months, it was born.The mass-tone of pattern using red with Chinese style, the overall design adopted seal type, internal structure and closely integrated with the name of the brand.

OPERATION / FLOW / INTERACTION:
Everyone in the team to provide their design for the project, and determines this design after a vote.

PROJECT DURATION AND LOCATION:
The project started in November 2016 and finished in January 2017 at Beijing Normal University Zhuhai, China.

FITS BEST INTO CATEGORY:
Graphics and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
print,carve

SPECIFICATIONS / TECHNICAL PROPERTIES:
-

TAGS:
kinpak,brand,vi,lab,red,seal script,signet

RESEARCH ABSTRACT:
-

CHALLENGE:
We want to use direct way but graceful to create the vivid visual language.Meaning is to make the design look not abrupt and harmony.It is difficult for the understanding of the details.

ADDED DATE:
2017-02-28 16:11:55

TEAM MEMBERS (1) :


IMAGE CREDITS:
Suyuan Luo, 2016.

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CLIENT/STUDIO/BRAND DETAILS
NAME:
Beijing Normal University,Zhuhai

PROFILE:
Beijing normal university, zhuhai campus is located in the coastal city of zhuhai China, is a full-time universities for undergraduate education.The Kinpak Brand Lab belongs to the industrial design of engineering technical college was established in 2016, the purpose is for the professional training team, through the daily visual project work, hope that is famous in the world.

NOMINATION DETAILS

Kinpak Brand Lab Visual Identity by Suyuan Luo is a Nominee in Graphics and Visual Communication Design Category.

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AWARD DETAILS

Kinpak Brand Lab Visual Identity by Suyuan Luo is Winner in Graphics and Visual Communication Design Category, 2016 - 2017.



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