The inspiration from the design of the mini tote comes for women who wants to be comfortable whilst being chic and fashionable at the same time. You can carry all you need for a day out and you can carry it in multipule ways: you can carry it in your hands or you can use the extra leather strap to put it on and across your shoulders. Furtermore it contains 2 zippers and the leather inspiration comes from the trend colours of 2017.
UNIQUE PROPERTIES / PROJECT DESCRIPTION:
A luxurious, small tote that can carry all you need for a day out, it is stylish enough to complement your chicest evening looks. Transitioning your look from day to night has never been easier. The mini tote is designed of pink calf leather with black micro fiber lining and it contains two zippers and a leather strap which is adjustable.
OPERATION / FLOW / INTERACTION:
A luxurious, small tote that can carry all you need for a day out, it is stylish enough to complement your chicest evening looks. Transitioning your look from day to night has never been easier.
PROJECT DURATION AND LOCATION:
The project started in Januari 2016 and it was finished four months later (April-May 2016) in the Netherlands. The manufacturer locations of the production of POUCHI products, happens at three different locations such as Turkey, Italie and China
PRODUCTION / REALIZATION TECHNOLOGY:
The chosen design is made of Pink calf leather. Inside the bag it consist of black micro fiber lining. The accessories are a gold metal with POUCHI logo, a leather strap and a gold chain with logo.
SPECIFICATIONS / TECHNICAL PROPERTIES:
Pink calf leather.
Black micro fiber lining.
Accessories: gold metal with pouchi logo
25″W x 15″D x 18″H.
Leather strap Gold chain with logo
Handbag, mini tote, leather, functional, fashionable, travel good, chic, comfortable, pouchi, bag, pink
Customer satisfaction survey, quantative research, 'Is the target audience satisfied enough about the product/design?";, Methodology objective was to be representative and had to have a good sample size (visitors digital channel); online survey, data collection via online (email/website), output research resulted to a final report, data file, presentation results and scorecards, Insights were that the customers were thinking: "who is wearing a pouch nowadays?", with this in mind, Veronica designed a bag that's just more than a pouch: the multifunctional bag was born.
The hardest part of the design was the production of it. It was hard to find a sufficient manufacturer that meet with the requirements of POUCHI, this means the quality, good working environment, materials etc. This resulted to having more than one manufacturer. POUCHI has three: in Italy, Turkey and China. To make sure that the manufacturer meet with the requirements, Veronica Jibodh, designer of the minit tote, travelled to them to make sure that the production was 100% OK.
TEAM MEMBERS (1) :
Image #1: POUCHI, 2017.
Image #2 :POUCHI, 2017.
Image #3: POUCHI, 2017.
Image #4: POUCHI, 2017.
Image #5: POUCHI, 2017.
Patented. 1247195. Vironica Jibodh. 2012. BBIE.