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Mini Tote Bag by Veronica Jibodh

Home > Winners > Design #55603 >Interview
Editor Frank Scott (FS) from DesignPRWire has interviewed designer Veronica Jibodh (VJ) for A' Design Awards and Competition. You can access the full profile of Veronica Jibodh by clicking here. Access more information about the award winning design Mini Tote here.



Interview with Veronica Jibodh at Wednesday 17th of May 2017

FS: What is the main principle, idea and inspiration behind your design?
VJ: The multifunctional fanny pack is the main product, main design, main inspiration, main idea. Our award winning bag a inspired by our most famous multifunctional fanny-pack.

FS: What has been your main focus in designing this work? Especially what did you want to achieve?
VJ: As any designer I wanted to achieve perfection. Every small detail counted. This design is inspired by our famous multifunctional fanny packs and that was my main focus.

FS: What are your future plans for this award winning design?
VJ: I will make this bag in different colours, but I will also improve this design for ultimate perfection.

FS: How long did it take you to design this particular concept?
VJ: The design was in less than an hour but the product development took 3 months.

FS: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
VJ: This design was inspired by our famous multifunctional pouches.

FS: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
VJ: All our bags are produced by manufacturers. I design, I choose all materials and the manufacturer is putting it all together.

FS: What made you design this particular type of work?
VJ: Inspiration.

FS: Where there any other designs and/or designers that helped the influence the design of your work?
VJ: My logo inspiration came from Gucci, Chanel and YSL but my designs were inspired by my own needs and vision.

FS: Who is the target customer for his design?
VJ: Fashion minded people who are confident, classy and chic, who loves fancy dining, who don't mind to pay more for quality, who admires timeless designs.

FS: What sets this design apart from other similar or resembling concepts?
VJ: It's the bigger sister of our multifunctional pouches.

FS: How did you come up with the name for this design? What does it mean?
VJ: The brand name POUCHI is derived from the word "pouch", which means "bag" or "sack" since the idea of our very first product was to make a multifunctional fanny-pack

FS: Which design tools did you use when you were working on this project?
VJ: Paper and pen.

FS: What is the most unique aspect of your design?
VJ: Our multifunctional pouches are wearable as a fanny-pack, shoulder bag, cross body, clutch and wallet. The chains are also wearable as a belt.

FS: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?
VJ: I worked alone on my designs. I still do.

FS: What is the role of technology in this particular design?
VJ: Multifunctional wearable styles.

FS: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?
VJ: I did the research for the brand name, the logo and the design of the bag. I wanted to be sure that what I do would be unique.

FS: What are some of the challenges you faced during the design/realization of your concept?
VJ: The biggest challenge was to find a manufacturer to make the perfect end-product from this design.

FS: How did you decide to submit your design to an international design competition?
VJ: I didn't know about this international design competition until A' Design Award Academy emailed me about my designs and suggested to submit my designs to the competition.

FS: What did you learn or how did you improve yourself during the designing of this work?
VJ: I learned how to become a designer and set up my own brand. I didn't attend any design school. I didn't worked in any kind of fashion brand. I had an idea and I just typed in google: "how do I become a bags designer" - That's where my journey as a designer began.

FS: Any other things you would like to cover that have not been covered in these questions?
VJ: Follow us on social media @pouchiofficial. Contact us at info@pouchi.com - I want to thank A' Design Award and the Jury and everyone interested in POUCHI for everything so far. Thank you for the opportunities and thank you for your interest.


FS: Thank you for providing us with this opportunity to interview you.

A' Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.

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