Hyku mobile phone application
An application for Android or iOS phones
The inspiration for Hyku stemmed from one’s need for additional content and interaction while watching television – whether a song in the background, or a shirt an actor is sporting, all relevant content will be automatically displayed on Hyku, synced perfectly with the programming. With technology backed by twenty-two patents, Hyku provides the most accurate content sync on the market. Inspiration is derived from my passion of media and television, and I hope to share Hyku with other viewers.
UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The design is focused on deriving maximum value out of Hyku’s twenty-two patents, centered around second screen synchronization with television programming or live streaming. On the main page, large panels indicate current TV shows, while intuitive guidance allows users of all technological competence to smoothly navigate the app. Within each show, this design aesthetically displays Hyku’s perfected synced content, whether it is e-commerce, user interactions, or additional information.
OPERATION / FLOW / INTERACTION:
Users start on the main page, with all the shows. To access each show, click on the relevant box, and for more episodes, scroll to the bottom. The second icon (Discovery), on the bottom navigation bar, is for user-submitted content. The third icon (Duels) is a patent-pending live wagering game. The fourth icon (Message) is for users to socially engage with others. The last icon (Me) is where users can access their profile, points and to spend points on the marketplace for real-life items.
PROJECT DURATION AND LOCATION:
The idea for this project was conceived in March 2011 in Waterloo, Canada, started in March 2014, in Zhuhai, China and the latest version is completed in February 2017, in Zhuhai China. In May 2016, it was exhibited at the Broadcast Asia conference in Singapore. Currently it is used in the China and Indonesia markets.
FITS BEST INTO CATEGORY:
Interface and Interaction Design
PRODUCTION / REALIZATION TECHNOLOGY:
Sketch 4.2 / Adobe Photoshop CC 2017 / After effect CC 2017
SPECIFICATIONS / TECHNICAL PROPERTIES:
Above iOS 8.0 / Above android 4.2
Second screen, television, media, perfect sync, Hyku, duels, discovery, marketplace, social media, movies
This project begun with a four-month marketing and consumer research period in 2014, to determine whether to pursue. Twenty-five television directors from across China, including the most popular, were interviewed, resulting in an eighty-eight percent approval rating for Hyku’s concept and design. Interviews included an early demo of Hyku’s capabilities, as well as key value propositions – leading one prominent director to claim that Hyku was the best television application she has ever seen.
The most difficult aspect of the design is user experience and interface. Technologically challenged users need to use the application as effectively as savvy users. User behavior data, as well as user observations were made over a two-year period to improve and enhance Hyku’s usability, leading to the current, February 2017 design. Boxes were made larger to highlight shows on the main page, logic was simplified for ease of navigation and icons were added for aesthetic and functional value.
TEAM MEMBERS (2) :
JIN RONGHAO and LIN JUAN
HYKU LLC, 2016.
Copyrights belong to Hyku LLC, 2014-2017