Hyku mobile phone application An application for Android or iOS phones by HYKU LLC

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DESIGN DETAILS
DESIGN NAME:
Hyku mobile phone application

PRIMARY FUNCTION:
An application for Android or iOS phones

INSPIRATION:
The inspiration for Hyku stemmed from one’s need for additional content and interaction while watching television – whether a song in the background, or a shirt an actor is sporting, all relevant content will be automatically displayed on Hyku, synced perfectly with the programming. With technology backed by twenty-two patents, Hyku provides the most accurate content sync on the market. Inspiration is derived from my passion of media and television, and I hope to share Hyku with other viewers.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The design is focused on deriving maximum value out of Hyku’s twenty-two patents, centered around second screen synchronization with television programming or live streaming. On the main page, large panels indicate current TV shows, while intuitive guidance allows users of all technological competence to smoothly navigate the app. Within each show, this design aesthetically displays Hyku’s perfected synced content, whether it is e-commerce, user interactions, or additional information.

OPERATION / FLOW / INTERACTION:
Users start on the main page, with all the shows. To access each show, click on the relevant box, and for more episodes, scroll to the bottom. The second icon (Discovery), on the bottom navigation bar, is for user-submitted content. The third icon (Duels) is a patent-pending live wagering game. The fourth icon (Message) is for users to socially engage with others. The last icon (Me) is where users can access their profile, points and to spend points on the marketplace for real-life items.

PROJECT DURATION AND LOCATION:
The idea for this project was conceived in March 2011 in Waterloo, Canada, started in March 2014, in Zhuhai, China and the latest version is completed in February 2017, in Zhuhai China. In May 2016, it was exhibited at the Broadcast Asia conference in Singapore. Currently it is used in the China and Indonesia markets.

FITS BEST INTO CATEGORY:
Interface and Interaction Design

PRODUCTION / REALIZATION TECHNOLOGY:
Sketch 4.2 / Adobe Photoshop CC 2017 / After effect CC 2017

SPECIFICATIONS / TECHNICAL PROPERTIES:
Above iOS 8.0 / Above android 4.2

TAGS:
Second screen, television, media, perfect sync, Hyku, duels, discovery, marketplace, social media, movies

RESEARCH ABSTRACT:
This project begun with a four-month marketing and consumer research period in 2014, to determine whether to pursue. Twenty-five television directors from across China, including the most popular, were interviewed, resulting in an eighty-eight percent approval rating for Hyku’s concept and design. Interviews included an early demo of Hyku’s capabilities, as well as key value propositions – leading one prominent director to claim that Hyku was the best television application she has ever seen.

CHALLENGE:
The most difficult aspect of the design is user experience and interface. Technologically challenged users need to use the application as effectively as savvy users. User behavior data, as well as user observations were made over a two-year period to improve and enhance Hyku’s usability, leading to the current, February 2017 design. Boxes were made larger to highlight shows on the main page, logic was simplified for ease of navigation and icons were added for aesthetic and functional value.

ADDED DATE:
2017-02-27 13:26:10

TEAM MEMBERS (2) :
JIN RONGHAO and LIN JUAN

IMAGE CREDITS:
HYKU LLC, 2016.

PATENTS/COPYRIGHTS:
Copyrights belong to Hyku LLC, 2014-2017

Visit the following page to learn more: http://www.hyku.com
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Hyku

PROFILE:
Hyku is a television and second screen application, available for Android or Apple devices. Backed by twenty-two patents, Hyku’s main feature syncs mobile phone content with shows on television or streamed programming directly on the application itself. All content is created by the show’s own production team, and is accurately synced to within a second when the show airs for the first time. Examples of content include background music available for download, merchandise or shirts available for instant purchase, or relevant pictures and information. Other features allow users to vote, to answer trivia questions or to interact in other ways. The goal is to provide an enhanced second screen experience, with more clickable content and interactions, all synced along with the television program. Additionally, Hyku’s features include a social network, which connects its many users through messages and shared content – creating a community of interacting fans. For sports television, Hyku Duels is a built-in game, which is a patent-pending user versus user wagering system. Lastly, Hyku ties it all together with a virtual economy, allowing users to earn coins, redeemable for real products in its marketplace. All Hyku’s features are combined with an aesthetically-pleasing design. This simple, yet intuitive user interface accentuates Hyku’s advantages, while reducing the learning curve.

NOMINATION DETAILS

Hyku Mobile Phone Application An Application For Android or Ios Phones by Hyku Llc is a Nominee in Mobile Technologies, Applications and Software Design Category.

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AWARD DETAILS

Hyku Mobile Phone Application An Application For Android or Ios Phones by Hyku Llc is Winner in Mobile Technologies, Applications and Software Design Category, 2016 - 2017.



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