Meet Chuanchuan hot pot Logo
Snack is an important part of Chinese cuisine as it is popular and served in different forms and ways. “Chuanchuan” is a popular and common type of snack in China; it is also often served as street food. By using thin and long bamboo sticks, a variety of meat and vegetables are skewered together. These skewers are often cooked and seasoned in a big pot of spicy soup which is called “hot pot.” In Mandarin, “Chuanchuan” means skewers literally and the action of skewering. Inspired by this vocally visual expression, I reflect the presentation and look of “Chuanchuan” on my logo. In order to well coordinates the words and graphic, I use simple and similar shapes in both parts of the logo. By extracting the shape of square from the graphic, I apply the similar shape to form and design the Chinese words “遇见串串”.
UNIQUE PROPERTIES / PROJECT DESCRIPTION:
This logo consists of two based graphics, squares and triangles, which stand for various foods materials. I believe it is not only transparent to understand but also can connote cheerfulness and reunion for Chinese people. Furthermore, the overall shape of this logo is a round-shape, which symbolizes the hot pot. Because of its spicy taste, I choose ebullient red to fill up the graphic. The red color makes people feel appetitive, warm and homely. In the Chinese character, I also use square-form typeface to make the whole logo act in cooperation with each other. As I explained before, the Chinese character “串”（which pronounce Chuan）looks like a bamboo stick with skewers. It is also included in chuanchuan's element.
OPERATION / FLOW / INTERACTION:
PROJECT DURATION AND LOCATION:
FITS BEST INTO CATEGORY:
Graphics and Visual Communication Design
PRODUCTION / REALIZATION TECHNOLOGY:
SPECIFICATIONS / TECHNICAL PROPERTIES:
Logo, corporate identity
Nowadays, the Sichuan cuisine is more and more popular and accepted by people in the world. Chuanchuan is a kind of Sichuan cuisine, which represent the culture of Chinese food. Although more restaurants begin to serve Chuanchuan, most of them do not have a proper, or good-looking logo, which somehow reduce the attractiveness of their fantastic food. This logo designed to be simplier, to be easier understand, and be more straightforward, which could possibly attract more customers.
To make the logo simple enough but not be ignored among other hotpot brands. To make it easily understand, when people have at a glance at it, but also can make them keep interest. Meanwhile, the logo should keep traditional elements and show Chinese feature.
TEAM MEMBERS (1) :
Sitong Liu, 2016.