Have Salon Brand Identity Brand Identity Design by Zi Huai Shen

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DESIGN DETAILS
DESIGN NAME:
Have Salon Brand Identity

PRIMARY FUNCTION:
Brand Identity Design

INSPIRATION:
My inspiration is my customer design requirements. They hope salon is no longer a simple place for haircut. Therefore, we use the concept of 3D space and hide “solid geometry” and “time” inside the arrow. It stands for both the multi-functions within limited space and a feeling of 3D in the line of time. The design of our logo can explain our initial idea that we want to make the quests from different field can enjoy both the service and the environment.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
“Have” uses a bidirectional arrow as its logo. It represents “outstanding, advanced and leading”, which also means that we have the ambition to go toward the top of the world and to lead the fashion trend. Each part of it can show the depth and creativity when making the design. The lines of the logo gather in the middle and expand to different directions can fully show the feature of the brand. The tidy geometric straight lines in the logo represent that even though we have the variety of different styles.

OPERATION / FLOW / INTERACTION:
Customer ideal is to make people have better taste. By art space, fashion design and variety of creation, which make most people share with one another in “Have Salon.” Therefore, “Have” uses a bidirectional arrow as its logo, “Time” in the middle was shaped like a pair of scissors, which means the customer can enjoy the wonderful moment when having a new hairstyle. The lines of the logo gather in the middle and expand to different directions can fully show the feature of the brand.

PROJECT DURATION AND LOCATION:
The project started in Jul 2016 in Taiwan and finished in Sep 2016 in Taiwan.

FITS BEST INTO CATEGORY:
Graphics and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
Invitations, Posters, Bags, Commercial Space Planning, Web Design

SPECIFICATIONS / TECHNICAL PROPERTIES:
Paper Handbag Width 243mm x Depth 120mm x Height 296mm Business Card Width 90mm x Height 51mm Invitation Card Width 180mm x Height 95mm

TAGS:
Brand Identity Design

RESEARCH ABSTRACT:
Given a research for hair salon market, it shows that most of hair salon is likely a barber place. It may be more professional than salon, but not special.

CHALLENGE:
We found that beautiful experience of hair design is the most expectant image to everyone. Therefore, we have an idea to plan a space which has diverse styles in the field of hair salon in Taiwan for the very first time. By continuous innovation, we can create a diverse salon, where customers and designers with different culture and living style can share their thoughts.

ADDED DATE:
2017-02-27 11:42:17

TEAM MEMBERS (1) :


IMAGE CREDITS:
Zi Huai Shen, 2016.

Visit the following page to learn more: http://www.sumpdesign.com
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CLIENT/STUDIO/BRAND DETAILS
NAME:
HAVE SALON

PROFILE:
Salon is no longer a simple place for haircut. It not only lead the field of hair- design to a aesthetic communication, but also enrich people’s mind to a high level. We found that beautiful experience of hair design is the most expectant image to everyone. Therefore, we have an idea to plan a space which has diverse styles in the field of hair salon in Taiwan for the very first time. By continuous innovation, we can create a diverse salon, where customers and designers with different culture and living style can share their thoughts. At this comfortable, simple, modern and fashionable space, “Have” would present the unique visual design and keep growing to lead the trend. Searching for the technique for different style, we’ll have the consumers to experience the variety sense of beauty and strengthen the personality. The design of our logo can explain our initial idea that we want to make the quests from different field can enjoy both the service and the environment. We would supply the special dessert and tea at random. So consumer can see, touch, taste, hear and smell at the same time. And we pick up some monthly fashion magazines and different best-selling books as well, just to make our consumers can keep up with the international fashion trend.

NOMINATION DETAILS

Have Salon Brand Identity Brand Identity Design by Zi Huai Shen is a Nominee in Graphics and Visual Communication Design Category.

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AWARD DETAILS

Have Salon Brand Identity Brand Identity Design by Zi Huai Shen is Winner in Graphics and Visual Communication Design Category, 2016 - 2017.



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