Terrace Field Branding Tool by Taiki Kato

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DESIGN DETAILS
DESIGN NAME:
Terrace Field

PRIMARY FUNCTION:
Branding Tool

INSPIRATION:
I was inspired by the terrace field concept from her award winning project. I was also inspired by her ability to unite opposite elements such as light and shadow in her architecture. The primary colors of this identity is black and white, which is the complete opposite.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The brand identity and stationery for Ryoko Iwase, a spirited architect /designer based in Tokyo. I adopted the same concept as her award winning project called "Dandanbatake (Terrence field)", which is to use a tiered platform structure and create a smooth landscape. All design systems have been designed with this "step" in mind.

OPERATION / FLOW / INTERACTION:
The logo will be applied to a web site in the near future. This is a simple and minimal design, which will never become old, and will maintain timeless beauty.

PROJECT DURATION AND LOCATION:
-

FITS BEST INTO CATEGORY:
Graphics and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
This design required both Japanese and the alphabet, so I applied a vertical composition, which shows the Japanese words at its most beauty. To maintain a good white-balance from the alphabet and the Japanese, I adjusted the weight and size of Japanese.

SPECIFICATIONS / TECHNICAL PROPERTIES:
I was able to construct a minimal yet functional design system by creating one design format and applying it to the rest of the tools.

TAGS:
Architect, Branding, Branding tool, Visual Identity, Brand Identity, Logo, Stationery

RESEARCH ABSTRACT:
I studied a couple hundred patterns that has a unique layout with the design concept: a counter, and sought of a perfect balance of subtle elegance within a dynamic design.

CHALLENGE:
The challenge was to find a good design using mixed typesetting of Japanese and the alphabet. I took the most time in the finalizing process.

ADDED DATE:
2017-02-27 09:26:08

TEAM MEMBERS (1) :


IMAGE CREDITS:
Image #1: Photographer Taiki Kato, Terrace Field, 2016
Image #2: Photographer Taiki Kato, Terrace Field, 2016
Image #3: Photographer Taiki Kato, Terrace Field, 2016
Image #4: Photographer Taiki Kato, Terrace Field, 2016
Image #5: Photographer Taiki Kato, Terrace Field, 2016

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CLIENT/STUDIO/BRAND DETAILS
NAME:
Ryoko Iwase

PROFILE:
Ryoko Iwase is a Japanese Architect based in Tokyo Japan. She established her own studio 'RYOKO IWASE' in 2013 when she won the public competition held by Osaka Prefecture Government, 'Kizu river water front competition'. Recently, she also won the competition 'U-30 glass architecture competition' and selected one of 5 young architects for the exhibition'Under 30 Architects Exhibition 2013'. She has practiced at KENGO KUMA and Associates in Tokyo and EM2N Architekten, Zurich, Switzerland after completion of a Masters in Urban and Environmental Engineering at Graduate School of Kyoto University in 2010, and Graduating in 2007.

NOMINATION DETAILS

Terrace Field Branding Tool by Taiki Kato is a Nominee in Graphics and Visual Communication Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

· The profile and other works by Taiki Kato is also kept secret. This information will also be available later.
AWARD DETAILS

Terrace Field Branding Tool by Taiki Kato is Winner in Graphics and Visual Communication Design Category, 2016 - 2017.



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