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| DESIGN DETAILS |
DESIGN NAME:
Anyfion
PRIMARY FUNCTION:
Packaging
INSPIRATION:
We were inspired by product origins and product flavours. Depending o product an icon was designed for each product. Origin icons were selected for honey as they originate from Farmakas Mountain and from Methana volcano area in Greece. The olive oil and copaer product icons were selected based on the unique shape of olives and caper.
UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Anyfion products are of the highest quality bio certified products mainly sold in Switzerland, Austria, Germany among others. The are premium products and the goal was to design a product range that would communicate the qualities of Anyfion products.
OPERATION / FLOW / INTERACTION:
-
PROJECT DURATION AND LOCATION:
The project started in July 2016 and finished in October 2016 in Athens, Greece.
FITS BEST INTO CATEGORY:
Packaging Design
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PRODUCTION / REALIZATION TECHNOLOGY:
The products were silk screen printed on jars-bottles. The olive oil bottle was the doricca 500ml
Only a short run of caper products were printed on stickers.
SPECIFICATIONS / TECHNICAL PROPERTIES:
The products was printed in various sizes.
TAGS:
caper, honey, olive oil, food packaging, label design, bio products, packaging, jar packaging
RESEARCH ABSTRACT:
We rsearched similar products via internet search and packaging design books. Since the core market is Southern Europe the aesthetics and type was targeted to those markets.
CHALLENGE:
There was not a big challenge on this project however we had to clearly identify and design with the target market in our mind.
ADDED DATE:
2017-02-27 08:57:13
TEAM MEMBERS (1) :
Creative Director, Designer, Illustrator : Andreas Kioroglou
IMAGE CREDITS:
Andreas Kioroglou, 2016.
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| Visit the following page to learn more: https://www.matadog.com |
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| CLIENT/STUDIO/BRAND DETAILS |
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NAME:
Matadog Design
PROFILE:
Matadog™ Design is a branding, packaging and product design firm that founded in 2009 by Andreas Kioroglou. In a short time, our work has been internationally recognized and has been awarded by the most prestigious international design and advertising competitions such as Cannes Lions, Creativity International Awards, Pentawards, Summit Awards among others. Our work targets domestic and global markets as our design firm cooperates with brands around the world. Our size, gives us the flexibility to offer solutions to customer needs, with friendliness and a spirit of cooperation guaranteeing unique and, above all, effective and successful solutions. Our different way of thinking, combined with design strategy and advanced idea generation methods with attention to detail, produces innovative ideas not hesitating to explore uncharted water with the aim of providing unique solutions. Our main concern is customer success and satisfaction and our aim is to give added value to every design. Our goal is to build brands and products that last.
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