Mtrl Kyoto Visual Identity by Hiromi Maeo - enhanced Inc.

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DESIGN DETAILS
DESIGN NAME:
Mtrl Kyoto

PRIMARY FUNCTION:
Visual Identity

INSPIRATION:
We were inspired by the following items. • Japanese traditional motif (Ichimatsu-Mon, Ishidatami-Mon, Ohgi-Mon, Seikaiha, Senmen-Mon, Kanoko-shibori etc.) • New technology motif (Printed circuit board, Sensor board components etc.) • The concept of "bits to atoms" in the maker movement • Minimum shape forming a substance

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Materials of mtrl are not just physical. They are physical materials (traditional & new), human materials (creators & academics), corporate materials (providing new technologies & traditional materials), and general materials (founder of mtrl). The identity symbolizes such diversity to gather, affect each other, produce synergy, and keep transforming. Transforming combinations icons the dynamics stimulating people’s creativity, and the innovations and businesses co-created.

OPERATION / FLOW / INTERACTION:
Individual material symbols represent people gathering in mtrl. Therefore, users can freely combine material symbols and use them as logos. Also, a combination of material symbols can be used as a typeface, as an icon, and its usage is free. It is a space where various people gather and connect, so we set a certain degree of freedom for the combination.

PROJECT DURATION AND LOCATION:
The project started in June 2015 in Kyoto and finished in January 2016 in Kyoto and Tokyo.

FITS BEST INTO CATEGORY:
Graphics and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
We created the logo by combining 4 fundamental material symbols. Material symbols are based on a 10 x 10 grid. The grid came about partly to achieve pixel perfection, but mostly to symbolize the fundamental "bits to atoms" essence of the maker movement. Each square of the material symbols is a bit (the smallest unit of digital information). The individual bits themselves are as well, material.

SPECIFICATIONS / TECHNICAL PROPERTIES:
We adopted mainly square grid to facilitate combination of material symbols composed of square grid. This is because anyone can easily combine material symbols. Of course, the typeface of the logo was newly created for that purpose.

TAGS:
material, mtrl, geometric, dynamic, kyoto, japan

RESEARCH ABSTRACT:
-

CHALLENGE:
I have created the logo by combining 4 fundamental material symbols. 4 fundamental materials are 1. physical materials (traditional material, new material), 2. human materials (creators and academics ), 3. corporate materials (corporations which provide new technology and traditional materials), 4. general materials (founder of mtrl). When these fundamental materials come together, they create the space called mtrl, thus there can be many different variations of the symbol combination. For the material symbols, we have used simplified visuals for the various physical materials, and the other three materials (human materials, corporate materials, general materials) are represented using diverse characteristics from each category. The simplified designs aim to awaken and stimulate people’s imagination.

ADDED DATE:
2017-02-27 07:34:40

TEAM MEMBERS (8) :
Producer & Photo: Akira Moriuchi - Loftwork Inc., Creative Director & Photo: Tatsuya Iwasaki, Art Director & Designer: Hiromi Maeo - enhanced Inc., Web Designer: Dai Yoshinaga - ADRIATIC, Archtect: Fumihiko Sano - studio PHENOMENON, Photo: Nobutada Omote - Omote Nobutada Photography, Photo: Mayumi Ishikawa - Loftwork Inc. and Photo: Takashi Maki - Loftwork Inc.

IMAGE CREDITS:
Hiromi Maeo - enhanced Inc., 2016.

Visit the following page to learn more: http://goo.gl/ywnwvi
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CLIENT/STUDIO/BRAND DETAILS
NAME:
MTRL KYOTO

PROFILE:
Everything is made from materials. While fab has generalized and digitized things, services sprout everyday, in Japan still exists amazing traditional materials and techniques. (Laqcuerware, textile, canvas, wood, synthetic plastic, chip, sensors, etc.) New or old, tangible or not, taking anything as material, mtrl Kyoto & fab cafe mtrl in Tokyo are creative lounges debuted in December 2015. Here materials meet new technologies and creatives. New trends arise with creators, academics and companies collaborating.

NOMINATION DETAILS

Mtrl Kyoto Visual Identity by Hiromi Maeo-Enhanced Inc is a Nominee in Graphics and Visual Communication Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

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AWARD DETAILS

Mtrl Kyoto Visual Identity by Hiromi Maeo-Enhanced Inc is Winner in Graphics and Visual Communication Design Category, 2016 - 2017.



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