Avenue Pitch Pack
Proposal Presentation Document
Before starting Studio Standard, I worked as an Art Director and Graphic Designer and art director for large agencies and publishers. Seeing how things are done at the highest level gave me an insight into how difficult it was for talented to creatives to compete. Many creatives whilst having the talent, lacked the tools, experience and knowhow. The Avenue Pitch Pack aims to democratize the pitch process, giving freelancers, individuals and boutique agencies access to a higher standard of design
UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Our goal at Studio Standard is to provide everyone with access to high quality design. We believe in a more democratic approach to graphic design and that good design should not be limited to those who can afford to pay lots of money for it. The Avenue Pitch Pack is a downloadable pitch template including all the things a creative would need to win and most importantly keep a client.
Most design agencies are geared up to service large brands. They have account managers, designers, directors and
OPERATION / FLOW / INTERACTION:
The Pitch Pack is created in Adobe Indesign. The user purchases and downloads the pack which comes in the form of a zip file. Inside the zip are the Indesign files that make up the pack. The user can save the files to Adobe Libraries where the files can be accessed anywhere in the world. The files are setup to print using blurb and using the blurb plugin, users can send the pack to print directly from Adobe Indesign.
PROJECT DURATION AND LOCATION:
We began this project in London in August 2016 taking three months to complete and was available worldwide in November 2016.
PRODUCTION / REALIZATION TECHNOLOGY:
The Avenue Pitch Pack was created in Adobe Indesign and is accessible using versions CS4, CS5, CS5.5, CS6 and all CC versions. It was printed using Blurb (www.blurb.com). The Proposal printing spec was as follows:
SPECIFICATIONS / TECHNICAL PROPERTIES:
Paper and Binding: Proline Uncoated 100# Eggshell, Hardcover with satin dust-jacket
Dimensions: Standard Landscape, 10 x 8 in, 25 x 20 cm, 30pp
Style: Premium Magazine
Paper and Binding: Coated 80gsm Text, Glossy Softcover, Perfect Bound
US Letter, 8.5 x 11 in, 22 x 28 cm, 24 pp
graphic design, typography, layout, editorial, layout
The reason for pursuing this project was having spent over a decade either working for design agencies or pitching to clients and realizing that more time was being spent creating the pitch documents, than creating the concepts. This was not only the case for me but for many of my colleagues. Our first attempt at creating an editabe project proposal received over 25,000 views on Behance and was re-pinned on Pinterest over 25,000 times. Many customers reached out with feedback and the Avenue Pitch pack is the product of this.
One of the most difficult parts of this project and all of our projects is design accessibility. We are taking software that takes professionals years to learn and trying to make it as easy and simple to use as possible. When the user opens the files, they don’t have to worry about getting bogged down in design drudgery like type hierarchies and object styles, it’s all done. The Avenue Pitch Pack is as easy as place your images and change the colors, but it took a lot of work to make it that simple.
TEAM MEMBERS (1) :
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