VOOT Brand and Visual identity by ELEPHANT DESIGN PVT LTD

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DESIGN DETAILS
DESIGN NAME:
VOOT

PRIMARY FUNCTION:
Brand and Visual identity

INSPIRATION:
Voot is an online entertainment arm of Viacom 18 and was named so bearing in mind the spirit of celebration and sheer fun. Woot is a term used to express elation, enthusiasm, or triumph and brand Voot was set out to make viewers experience all of that and more. The premise of the brand was happiness with all its facets and was aimed at all age groups and collective viewing as opposed to some of its competitors that promoted individualistic viewing.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Since the identity was being designed for a digital platform, we envisaged an identity that would be more playful, dynamic and surprising. Simple geometric shapes were used for the alphabets V O O T to connote an effortless, approachable brand. These shapes were infused with vibrant and delightful colour gradients to connote euphoria. One layout was finalized as a master logo that would be used on all communication whereas others could be used in various other scenarios like app, digital screens

OPERATION / FLOW / INTERACTION:
-

PROJECT DURATION AND LOCATION:
August 2015 to March 2016 Pune INDIA

FITS BEST INTO CATEGORY:
Graphics and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
-

SPECIFICATIONS / TECHNICAL PROPERTIES:
-

TAGS:
Visual identity, Brand, Digital, mobile first, voot

RESEARCH ABSTRACT:
With the changing nature of media it is essential that brand identities also evolve to be far more contemporary and dynamic in their expression. This was the thought starter when we began work on the identity design program for Voot. Research indicated that in the Indian environment, entertainment is consumed more in groups, big or small than individually. Whether it is a cricket match, a reality show, a movie or even adverts, Indians believe in collective viewing as an experience.

CHALLENGE:
Most of the entertainment brands in the competitive scenario focused on being hi-tech, new-age, sleek and for individual consumption. Whereas entertainment is more of an emotional experience than a functional or technical one. We needed to connect with the core Indian viewer and make him believe that Voot is all about sharing and the happiness created thereof. It was a challenge to bring about these spectrum of emotions merely through a visual identity and yet be relevant to times and contemporary in expression. We managed to create an identity that not only connoted happiness but was also neutral to all age groups, geographies and gender.

ADDED DATE:
2017-02-25 07:23:57

TEAM MEMBERS (3) :
Designer : Priyanka Karyekar, Manager : Kedar Parundekar and Design Director : Mayuri Nikumbh

IMAGE CREDITS:
ELEPHANT DESIGN PVT LTD, 2016.

PATENTS/COPYRIGHTS:
3080304 41 3080305 42 3080303 38 3080302 9

Visit the following page to learn more: http://www.elephantdesign.com/
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Elephant Design Pvt Ltd

PROFILE:
Elephant is a strategic design and brand consultancy with offices in India & Singapore. We have consistently delivered ideas & solutions that come alive as winners in the emerging markets. What makes us dependable: our experience & knowledge of Indian consumers, our eye on global trends, our co-creative approach, our effective blend of insights and innovation. Our network of thought leaders in Asia, Europe & Americas keeps us in pace with global changes. We have created effective brand & product experiences for leading Indian companies

NOMINATION DETAILS

Voot Brand and Visual Identity by Elephant Design Pvt Ltd is a Nominee in Graphics and Visual Communication Design Category.

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AWARD DETAILS

Voot Brand and Visual Identity by Elephant Design Pvt Ltd is Winner in Graphics and Visual Communication Design Category, 2016 - 2017.



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