Brand and Visual identity
Voot is an online entertainment arm of Viacom 18 and was named so bearing in mind the spirit of celebration and sheer fun. Woot is a term used to express elation, enthusiasm, or triumph and brand Voot was set out to make viewers experience all of that and more. The premise of the brand was happiness with all its facets and was aimed at all age groups and collective viewing as opposed to some of its competitors that promoted individualistic viewing.
UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Since the identity was being designed for a digital platform, we envisaged an identity that would be more playful, dynamic and surprising. Simple geometric shapes were used for the alphabets V O O T to connote an effortless, approachable brand. These shapes were infused with vibrant and delightful colour gradients to connote euphoria. One layout was finalized as a master logo that would be used on all communication whereas others could be used in various other scenarios like app, digital screens
OPERATION / FLOW / INTERACTION:
PROJECT DURATION AND LOCATION:
August 2015 to March 2016
FITS BEST INTO CATEGORY:
Graphics and Visual Communication Design
PRODUCTION / REALIZATION TECHNOLOGY:
SPECIFICATIONS / TECHNICAL PROPERTIES:
Visual identity, Brand, Digital, mobile first, voot
With the changing nature of media it is essential that brand identities also evolve to be far more contemporary and dynamic in their expression. This was the thought starter when we began work on the identity design program for Voot.
Research indicated that in the Indian environment, entertainment is consumed more in groups, big or small than individually. Whether it is a cricket match, a reality show, a movie or even adverts, Indians believe in collective viewing as an experience.
Most of the entertainment brands in the competitive scenario focused on being hi-tech, new-age, sleek and for individual consumption. Whereas entertainment is more of an emotional experience than a functional or technical one. We needed to connect with the core Indian viewer and make him believe that Voot is all about sharing and the happiness created thereof.
It was a challenge to bring about these spectrum of emotions merely through a visual identity and yet be relevant to times and contemporary in expression. We managed to create an identity that not only connoted happiness but was also neutral to all age groups, geographies and gender.
TEAM MEMBERS (3) :
Designer : Priyanka Karyekar, Manager : Kedar Parundekar and Design Director : Mayuri Nikumbh
ELEPHANT DESIGN PVT LTD, 2016.