Safe - Urban Beachwear Rebranding by Max Bosio - Nascent Design team |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Safe - Urban Beachwear PRIMARY FUNCTION: Rebranding INSPIRATION: We have been inspired by the story of brand. A story made by several trips and experiences all around the world. This is the spirit of Safe brand, where the metropolitan vibe meets the trendy beach lifestyle, blanded into a casual, elegant and refined style. So the iconic symbol of the airplane is not only a formal element of the company’s identity but it is also the most significant element with the greatest visibility and awareness. We wanted to develop a logo and a new brand identity that remained faithful to positive thinking and engaging personality expressing attributes like unexpected, unconventional and cosmopolitan. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Design of the new Identity system The new brand image was followed by restyling of the global brand identity. The company’s profile, stationary elements, product element (ticketing and labelling), internal documents and web site as a natural evolution of its new identity. The graphic design reflects everywhere a clean, elegant and minimal style. OPERATION / FLOW / INTERACTION: - PROJECT DURATION AND LOCATION: The project started in January 2016 in Milan and finished in July 2016 in Milano. |
PRODUCTION / REALIZATION TECHNOLOGY: - SPECIFICATIONS / TECHNICAL PROPERTIES: Ticketing and labelling, 55x100 mm. TAGS: Minimal, sophisticated, evokative, contemporary, clean, urban RESEARCH ABSTRACT: The concept design was anticipated by a benchmarking analysis about the general look & feel of the best competitors, italians and foreigners. CHALLENGE: The biggest challenge of the design was to convert the brand identity from a technical brand to a more emotional and evokative one. ADDED DATE: 2017-02-24 14:54:37 TEAM MEMBERS (1) : Nascent Design Team IMAGE CREDITS: Max Bosio - Nascent Design team, 2016. |
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| Visit the following page to learn more: http://www.safemilano.com/ | |||||
| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Safe Milano PROFILE: Safe is a swimwear brand born in 2014 from the smart intuition of three friends from Milan. After several trips together around the world, they got their inspiration from a series of events: every time they went somewhere, someone lost their personal belongings – keys, sunglasses or documents. It’s in thailand that the brand idea came to life. Safe stands for that sense of security, knowing your pockets sealed and feeling free to enjoy amazing trips and experiences. It was simple – just make the practical essential and zip up your life with “safe.” Saying that if the side pockets of their swimsuit had zippers, all those important things would then be “SAFE!”. After start up phase, they understood they need an image more distinctive and strong for a repositioning on the place market. So, the starting point was the study and design of the new logo. The distinguishing feature of the logo is the new ideogram: an airplane. Looking for something evocative of the story of brand: a story made of several trips and experiences together all around the world. |
| AWARD DETAILS | |
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Safe-Urban Beachwear Rebranding by Max Bosio-Nascent Design Team is Winner in Graphics, Illustration and Visual Communication Design Category, 2016 - 2017.· Press Members: Login or Register to request an exclusive interview with Max Bosio - Nascent Design team. · Click here to register inorder to view the profile and other works by Max Bosio - Nascent Design team. |
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