JinYuan Brand Design by Fenglei

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DESIGN DETAILS
DESIGN NAME:
JinYuan

PRIMARY FUNCTION:
Brand Design

INSPIRATION:
In order to reduce the people's "gold" (money) generated by the interests of the sensitivity, to get rid of the "gold" of the traditional cognitive suspects, to create the image of platinum, so the "golden"font design, slender and powerful, Exquisite service attitude and quality such as the spirit of the integrity of gold.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
To further strengthen the professionalism of the company's financial services, from the " JY Financial Services" to extract the high frequency of the "gold" text as JY's new identification symbols, with simple, intuitive, easy to remember features, with the least language to tell others "Who are we" and "what we are doing."

OPERATION / FLOW / INTERACTION:
-

PROJECT DURATION AND LOCATION:
The project began in Shenzhen in October 2016 and was completed in Shenzhen in March 2017 and put into use

FITS BEST INTO CATEGORY:
Graphics and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
Digital Printing

SPECIFICATIONS / TECHNICAL PROPERTIES:
Edit the brand manual, and then make a different related materials

TAGS:
Logo design, brand image, office materials, financial field

RESEARCH ABSTRACT:
In order to reduce the people's "gold" (money) generated by the interests of the sensitivity, to get rid of the "gold" of the traditional cognitive suspects, to create the image of platinum, so the "golden"font design, slender and powerful, Exquisite service attitude and quality such as the spirit of the integrity of gold.

CHALLENGE:
The biggest difficulty of this project is that from the logo itself to the entire brand of visual implementation are geometric lines to express the visual appearance, and different size is difficult to control the line thickness and density.

ADDED DATE:
2017-02-24 04:51:21

TEAM MEMBERS (1) :


IMAGE CREDITS:
Fenglei, 2016.

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CLIENT/STUDIO/BRAND DETAILS
NAME:
-

PROFILE:
-

NOMINATION DETAILS

Jinyuan Brand Design by Fenglei is a Nominee in Graphics and Visual Communication Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

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AWARD DETAILS

Jinyuan Brand Design by Fenglei is Winner in Graphics and Visual Communication Design Category, 2016 - 2017.



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