National Essence Environmental Poster by Lin Ding |
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| DESIGN DETAILS | |||||
| DESIGN NAME: National Essence PRIMARY FUNCTION: Environmental Poster INSPIRATION: Since 2013 the Chinese people's lives,” haze” has become a key word for everyone to discuss. December 18, 2016, China's eastern region continued heavy pollution weather, the average daily concentration of heavily polluted cities have 71. On December 19, Xinhua News Agency reported that the Shijiazhuang Century Park to monitor the PM2.5 index exceeded 1000 micrograms / cubic meter. Serious pollution covers 17 provinces, more than 1/7 of the country land area shrouded by the haze. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Under the haze problem, I want to through the Chinese traditional culture, rare animal, world heritage, literary character, to be the protagonist of the poster, to show their state in the haze environment. In this form, call on the government and individuals to pay attention to environmental problems. OPERATION / FLOW / INTERACTION: By viewing the Chinese traditional drama character, Terracotta Army of China, literary character, rare animal, ancient Chinese legend character, historical celebrity in the dirty air, to arouse public attention to the culture and environment. PROJECT DURATION AND LOCATION: The project,took just under two months to complete in Nanjing, China.Started in December 2016 and finished in January 2017. FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design |
PRODUCTION / REALIZATION TECHNOLOGY: All illustration was done on Adobe Photoshop, and uses flatten style design language to make poster more concise and direct. Impurities and particles mask effect is to show the theme of haze pollution. SPECIFICATIONS / TECHNICAL PROPERTIES: 600 x 850 mm TAGS: Poster, Environmental protection, Culture, Health, Chinese haze. RESEARCH ABSTRACT: My pre-production included a wide research base, including books from library, as well as a variety of internet resources including environmental problems research report, encyclopedia of Chinese historical figures, search engine image results, and some color reference. CHALLENGE: This is a Chinese problem, so the design should also have Chinese characteristics. I drew up a lot of sketches. Finally, I think the imprint of Chinese traditional cultural image is stored in the minds of every Chinese people. In the design process, it needs to flatten the three-dimensional character and animal image, at the same time, the character should be limited in the fixed size and keep them have high uniformity. It really took me a lot of time. Color is also carefully considered, because it is necessary to take into account the characteristics of the role, but also presents a sense of haze shrouded. ADDED DATE: 2017-02-23 14:06:44 TEAM MEMBERS (1) : IMAGE CREDITS: Idea & Graphic Design: Lin Ding |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: SRC (NanJing) UX LAB PROFILE: Created in 2005, the only UX division of Samsung R&D center in China. Cover entire UX process from user research to mass production and usability evaluation. 17 members’ education background include HCI, visual expression, industrial design, psychology, social science, etc. We provide complete design solution. We dig deeply into Chinese market, product and user. We try to improve product value through design. Cross-platform and multi-device UX design experience made us to deliver better product and give us wider perspective. |
| AWARD DETAILS | |
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National Essence Environmental Poster by Lin Ding is Winner in Graphics, Illustration and Visual Communication Design Category, 2016 - 2017.· Press Members: Login or Register to request an exclusive interview with Lin Ding. · Click here to register inorder to view the profile and other works by Lin Ding. |
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