DESIGN NAME: Breathing
PRIMARY FUNCTION: Chinese spirits Bottle and Box
INSPIRATION: This design is to create Chinese liquor with impressive, and fun. Inspired by the fish in the sea, enjoying cheerful and laid-back, an appropriate commentary for this product feature, which also bring joyful experience for drinkers.
UNIQUE PROPERTIES / PROJECT DESCRIPTION: To break through traditional Chinese liquor packaging design, we use conventional materials to reduce products cost and it has the advantages of interactive function, innovative modelling, environment friendly material, and the portability of the product.
OPERATION / FLOW / INTERACTION: This design is characterized by portability and interesting.The handle of wine box is like fish-tail and the wind glass is like a fish, whichmake fun and convenience.The users don't need more than one bag for carrying wine, just grab the fish-tail handleto take them away!
PROJECT DURATION AND LOCATION: Began in September 2015, ending in October 2015, completed in China.
FITS BEST INTO CATEGORY: Packaging Design
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PRODUCTION / REALIZATION TECHNOLOGY: clear glass,edible silica gel,environmental protection cardboard
SPECIFICATIONS / TECHNICAL PROPERTIES: Bottle-200mm in height, 80mm in diameter
Box-400mm in height, 130mm in width
TAGS: Packaging, interactive, interesting, portable, environmental protection, graphics, animals
RESEARCH ABSTRACT: The purpose of this project is to explore a break through in traditional Chinses wine packaging design, to use a different perspective, usage to stimulate customer’s interest in buying the product.The portable and convenient features of this product could bring a delightful experience to the customer. The design employed multiple materials, various shapes to make the whole concept more fluent. The new concept could bring more customer groups and to impress them.
CHALLENGE: The biggest challenge is how to design the most facilitate packing for the buyer, who will have fun when use the production.
ADDED DATE: 2017-02-22 13:33:21
TEAM MEMBERS (1) :
IMAGE CREDITS: Sihui Li, 2016.
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