Yizheng Brand Experience Center Experience Center by Light Collab (Yah Li Toh, Xiu Fen Ban)

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DESIGN DETAILS
DESIGN NAME:
Yizheng Brand Experience Center

PRIMARY FUNCTION:
Experience Center

INSPIRATION:
In addition to the overall illumination, the uniqueness of the eraser products and possibly its interaction with light, as a major experiential and branding element were investigated. The design process started with a series of investigations with the reflective quality, refraction quality, translucency of the rubber with light.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Yizheng Stationery is a market leader in children’s eraser in China. This experience center is situated in the factory, meant to be part of an entire sales journey. The aim is to bring the brand to life, making it relevant to both their partners and consumers eventually. Our approach is to work together with our collaborator, to deliver a visual spectacle;impress, intrigue and were given the task to illuminate the brand experience and to create bespoke light artworks using eraser as a material.

OPERATION / FLOW / INTERACTION:
Client provided samples of various samples of erasers which they have manufactured. We started testing the samples with light, from point light sources, to diffused light sources, different distances to light.

PROJECT DURATION AND LOCATION:
The project started in May 2016 in Singapore, Yiwu and was completed in November 2016. The experience center is still operational.

FITS BEST INTO CATEGORY:
Lighting Products and Lighting Projects Design

PRODUCTION / REALIZATION TECHNOLOGY:
Using rubber, eraser, LED lighting fixtures and lighting control system

SPECIFICATIONS / TECHNICAL PROPERTIES:
-

TAGS:
lighting design, lighting, lighting designer, light art

RESEARCH ABSTRACT:
Experiments with translucency of the rubber material in both black and white colours were used to make bespoke rubber pendants. Getting the right mix of both rigidity and translucency in the white and black rubber tubes was critical to the design. When the rubber material increases in transparency, it also becomes too soft and unable to stay in its square profile. It should have the right translucency, so that the internal light source will not be seen while the light can filter out from the rubber material. The black version is also tricky, because when it becomes too transparent, it will not be solid black, but will appear to be more grey. 3 sets of these rubber pendants were finally conceived and configured differently on side view. However, when looked up from bottom, it spells the Chinese characters of Yizheng, a mirror image of the wooden blocks of the podium below.

CHALLENGE:
More experiments were conducted to investigate the potentials of the erasers with the interaction of light. Two bespoke light art lighting fixtures were created for this experience center using rubber/eraser. First, “Footsteps of Light” made of white rubber blocks that protrude from the wall in seemingly random fashion. Only when the light is turned on, Yizheng chinese characters come into being. Experiments started with a series of small pieces of erasers from the factory. Finding the right dimensions of the solid blocks of rubber/erasers and relation to the distance and angle of light were key in getting the right shadow. The size of the final installation was also magnified to the actual proportions of the space. Second was the use of reflected light from coloured rubber blocks to compose a painting with light called “Speckles”. Both were dramatized by the before after effect in the storytelling with light. This installation was inspired by the beauty of the translucent jelly erasers which were manufactured and sold by the client. This sparked the thoughts of showing off the beauty of the coloured jelly erasers as reflected light. Thus, we have made the inner sides of the blocks using specially customized pieces of coloured erasers while the exterior side of the blocks were left white, so that people find the simplicity of the white blocks when lights are off and yet surprised by the other side of the erasers which created the reflections.

ADDED DATE:
2017-02-20 13:22:10

TEAM MEMBERS (2) :
Yah Li Toh and Xiu Fen Ban

IMAGE CREDITS:
Photographer Shawn Koh, Feng Studios, 2016

Visit the following page to learn more: https://goo.gl/f7szF0
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Light Collab

PROFILE:
Light Collab is specializing in the art of using light to enhance the visual environment and experience. An award-winning lighting design studio based in Singapore, with offices in Japan and Indonesia, we engage in a wide range of projects and are keenly committed to highlight the importance of using light to create qualitative perception. Yah Li Toh, CLD, IALD, IES is the Principal of Light Collab, She graduated from architectural school of National University of Singapore and pursued Masters in Architectural Lighting design in Hochschule Wismar, Germany. She is one of the first 5 to be recognized with the Certified Lighting Designer (CLD) Certification. She is a professional member of International Association of Lighting Designers (IALD). Light Collab worked on various notable international projects such as Audi Minato Mirai, Yokohama Japan which have won multiple international illumination awards such as Award of Merit by IES 2014 and Good Lighting Award by Illuminating Engineering Institute of Japan 2013; Tower of Light, a special glass tower which is a Freedom Monument symbolizing hope and freedom of the sacrifice of the selfish freedom fighters, commissioned by the Ministry of War Liberation, Government of Bangladesh and Public Works Department .The impressive illumination of the Tower of Light also received a Section Award presented by IESNA in section recognition of commendable achievement in lighting design, 2014. Other projects also include Bukit Timah Tua Pek Kong Temple in Singapore which has also received Award of Merit by IES 2015. Other than commercial projects, Light Collab was also involved as one of the lighting artists for “We The Light”, a Torch-Up sculpture for the SEA GAMES 2015, which was displayed at Marina Bay Sands, in June 2015 which involves the community to use their mobile phone torches, handheld battery operated torches to light up the globe and dictate the outcome of the sculpture. Other artworks include “Shadows of our City” and “The Legend of Red Hill” for “In Light of Shadows” for the Singapore Night Festival 2015.

NOMINATION DETAILS

Yizheng Brand Experience Center Experience Center by Light Collab (yah Li Toh, Xiu Fen Ban) is a Nominee in Lighting Products and Lighting Projects Design Category.

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AWARD DETAILS

Yizheng Brand Experience Center Experience Center by Light Collab (yah Li Toh, Xiu Fen Ban) is Winner in Lighting Products and Lighting Projects Design Category, 2016 - 2017.

· Read the interview with designer Light Collab (Yah Li Toh, Xiu Fen Ban) for design Yizheng Brand Experience Center here.

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