Yizheng Brand Experience Center
In addition to the overall illumination, the uniqueness of the eraser products and possibly its interaction with light, as a major experiential and branding element were investigated. The design process started with a series of investigations with the reflective quality, refraction quality, translucency of the rubber with light.
UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Yizheng Stationery is a market leader in children’s eraser in China. This experience center is situated in the factory, meant to be part of an entire sales journey. The aim is to bring the brand to life, making it relevant to both their partners and consumers eventually. Our approach is to work together with our collaborator, to deliver a visual spectacle;impress, intrigue and were given the task to illuminate the brand experience and to create bespoke light artworks using eraser as a material.
OPERATION / FLOW / INTERACTION:
Client provided samples of various samples of erasers which they have manufactured. We started testing the samples with light, from point light sources, to diffused light sources, different distances to light.
PROJECT DURATION AND LOCATION:
The project started in May 2016 in Singapore, Yiwu and was completed in November 2016. The experience center is still operational.
FITS BEST INTO CATEGORY:
Lighting Products and Lighting Projects Design
PRODUCTION / REALIZATION TECHNOLOGY:
Using rubber, eraser, LED lighting fixtures and lighting control system
SPECIFICATIONS / TECHNICAL PROPERTIES:
lighting design, lighting, lighting designer, light art
Experiments with translucency of the rubber material in both black and white colours were used to make bespoke rubber pendants. Getting the right mix of both rigidity and translucency in the white and black rubber tubes was critical to the design. When the rubber material increases in transparency, it also becomes too soft and unable to stay in its square profile. It should have the right translucency, so that the internal light source will not be seen while the light can filter out from the rubber material. The black version is also tricky, because when it becomes too transparent, it will not be solid black, but will appear to be more grey. 3 sets of these rubber pendants were finally conceived and configured differently on side view. However, when looked up from bottom, it spells the Chinese characters of Yizheng, a mirror image of the wooden blocks of the podium below.
More experiments were conducted to investigate the potentials of the erasers with the interaction of light. Two bespoke light art lighting fixtures were created for this experience center using rubber/eraser. First, “Footsteps of Light” made of white rubber blocks that protrude from the wall in seemingly random fashion. Only when the light is turned on, Yizheng chinese characters come into being. Experiments started with a series of small pieces of erasers from the factory. Finding the right dimensions of the solid blocks of rubber/erasers and relation to the distance and angle of light were key in getting the right shadow. The size of the final installation was also magnified to the actual proportions of the space.
Second was the use of reflected light from coloured rubber blocks to compose a painting with light called “Speckles”. Both were dramatized by the before after effect in the storytelling with light. This installation was inspired by the beauty of the translucent jelly erasers which were manufactured and sold by the client. This sparked the thoughts of showing off the beauty of the coloured jelly erasers as reflected light. Thus, we have made the inner sides of the blocks using specially customized pieces of coloured erasers while the exterior side of the blocks were left white, so that people find the simplicity of the white blocks when lights are off and yet surprised by the other side of the erasers which created the reflections.
TEAM MEMBERS (2) :
Yah Li Toh and Xiu Fen Ban
Photographer Shawn Koh, Feng Studios, 2016