kuas Art Center Branding design by 1983ASIA

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DESIGN DETAILS
DESIGN NAME:
kuas Art Center

PRIMARY FUNCTION:
Branding design

INSPIRATION:
1983ASIA explores local cultural symbol of Taiwan in view of art, refines A from ART is extended as art, combination of light and stage is concept, and the simplified slash presents the indispensable pureness and adventure temperament in art creation. At the same time, it also turns red, which has very profound relation to Chinese people to be more active. KUAS Art and Literature Center is not only a platform for art exhibition but also a stage for all of us.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
This is a brand design made for the Art and Literature Center of Taiwan National Kaohsiung University of Applied Sciences. KUAS Art and Literature Center was established in the Republic of China 94, which is mainly responsible for overall planning and execution of the art and literature activities of the university and actively promoting inter-schools and social art culture communication.

OPERATION / FLOW / INTERACTION:
Art and Culture Center of National Kaohsiung University of Applied Sciences has the mission of popularization of aesthetic education. We explored the Taiwan indigenous cultural symbol from the perspective of art, refined A from ART, extended the meaning to ART, and combined the concept of light and stage. The simplified oblique lines show the indispensable pure and adventure temperament in teh artistic creation. At the same time, we made red closely related to Chinese culture more active.

PROJECT DURATION AND LOCATION:
2016 in Taiwan China

FITS BEST INTO CATEGORY:
Graphics and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
1983ASIA according to the positioning and vision of Art and Culture Center of National Kaohsiung University of Applied Sciences, 1983ASIA extracted the unique traditional culture characteristics and interesting stories from Taiwan’s local culture, transformed them into the flat visual language, told a Taiwan's touching story to everyone through repeated observation and study of details, and changed the art and culture center into a culture platform carrying dreams and stories.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Specialty paper printing

TAGS:
School, totem, brand design, culture, Asian design, Taiwan, education

RESEARCH ABSTRACT:
Taiwan indigenous culture

CHALLENGE:
The art aesthetic education platform is quite inclusive. If the identity characteristics are determined, inclusion and variety of culture symbol is the key of the research.

ADDED DATE:
2017-02-20 03:49:37

TEAM MEMBERS (3) :
Susu, Yao and Fang Yuqing

IMAGE CREDITS:
1983ASIA, 2016.

PATENTS/COPYRIGHTS:
1983ASIA

Visit the following page to learn more: https://www.behance.net/gallery/48431375/KUAS -ART-CENTER
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CLIENT/STUDIO/BRAND DETAILS
NAME:
1983ASIA

PROFILE:
It comes from a faith. 1983 ASIA is co-founded by Su SU (Tianjin, China) and YAO (Malaysia) in Shenzhen China.We are very glad that we were guided by K&L. After years of experience of handling projects, we made several brands also achieve ourselves.However, after the joy come again and again, it left us endless thought. We grew up in Asia which was measured by western culture. In this case, the identity of Asian is getting vague.We used to let the treasure of us go, but we have to learn how to reunite the world. The cultural convergence left us regret for globalization and internationalization.“Sometimes, traditional Asian culture is a fetter of western.”We are inspired astonishingly that only tracing to the source can solve the inner contradiction. Based on Asian and designer, we tried to break the bound of concepts and used art design to show our experience and achievement through studying Asian culture.Turning invisible culture into glamorous Asian visual product is the lost-for–long happiness that we reach for in the world.

NOMINATION DETAILS

Kuas Art Center Branding Design by 1983asia is a Nominee in Graphics and Visual Communication Design Category.

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AWARD DETAILS

Kuas Art Center Branding Design by 1983asia is Winner in Graphics and Visual Communication Design Category, 2016 - 2017.



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