Wonders of natural beauty are boundless and crane eye is the center of cloud is our design concept, at the same, by dividing two Chinese characters- Feng and He, we combine the expression type of abstract wind form and figurative crane appearance through design, design the running hand typeface with smartness and wind, and boldly interpret the concept of imagery of pictures in books and book in pictures, and it is eastern charming, which can’t be expressed with language.
UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Feng He is a new chinese style home furnishing brand based on main materials such as copper, wood and stone elements, independently researches and develops lamps and lanterns, art ware and furniture, etc.
OPERATION / FLOW / INTERACTION:
A brand with a story and spirit often can be more impressive. We created cursive script crane in the wind with the vision and technique of modern design, added the crane with the action of blessing, scattered part of strokes, expressed the feeling of wind with vision, and tried to use the expression method of the unity of five senses to interpret the romantic feelings of eastern. The unique visual style characteristics of the brand are formed.
PROJECT DURATION AND LOCATION:
2015 in ShenZhen China
FITS BEST INTO CATEGORY:
Graphics and Visual Communication Design
PRODUCTION / REALIZATION TECHNOLOGY:
1983ASIA rearranged the brush using position in calligraphy and the ink charm of ancient paintings, repainted from the perspective of designer. Graphics in the traditional painting and calligraphy are too complex and ancient, so in the process of freehand sketching we combined the concise and agile modern character design, and then scanned it to a computer, made a series of adjustments through AI, PS and other software, and formed the impressive brand spirit.
SPECIFICATIONS / TECHNICAL PROPERTIES:
Specialty paper printing
Crane, household, classical, traditional, calligraphy, culture, pattern design, brand design, Asian design, Chinese style
Chinese painting and calligraphy culture
It is better to design Chinese style household with traditional painting and calligraphy, but how to create a new idea with design methods and show eastern romantic feelings and stories on the premise of change is the key.
TEAM MEMBERS (2) :
Susu and Yao