Feng He Branding design by 1983ASIA

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DESIGN DETAILS
DESIGN NAME:
Feng He

PRIMARY FUNCTION:
Branding design

INSPIRATION:
Wonders of natural beauty are boundless and crane eye is the center of cloud is our design concept, at the same, by dividing two Chinese characters- Feng and He, we combine the expression type of abstract wind form and figurative crane appearance through design, design the running hand typeface with smartness and wind, and boldly interpret the concept of imagery of pictures in books and book in pictures, and it is eastern charming, which can’t be expressed with language.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Feng He is a new chinese style home furnishing brand based on main materials such as copper, wood and stone elements, independently researches and develops lamps and lanterns, art ware and furniture, etc.

OPERATION / FLOW / INTERACTION:
A brand with a story and spirit often can be more impressive. We created cursive script crane in the wind with the vision and technique of modern design, added the crane with the action of blessing, scattered part of strokes, expressed the feeling of wind with vision, and tried to use the expression method of the unity of five senses to interpret the romantic feelings of eastern. The unique visual style characteristics of the brand are formed.

PROJECT DURATION AND LOCATION:
2015 in ShenZhen China

FITS BEST INTO CATEGORY:
Graphics and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
1983ASIA rearranged the brush using position in calligraphy and the ink charm of ancient paintings, repainted from the perspective of designer. Graphics in the traditional painting and calligraphy are too complex and ancient, so in the process of freehand sketching we combined the concise and agile modern character design, and then scanned it to a computer, made a series of adjustments through AI, PS and other software, and formed the impressive brand spirit.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Specialty paper printing

TAGS:
Crane, household, classical, traditional, calligraphy, culture, pattern design, brand design, Asian design, Chinese style

RESEARCH ABSTRACT:
Chinese painting and calligraphy culture

CHALLENGE:
It is better to design Chinese style household with traditional painting and calligraphy, but how to create a new idea with design methods and show eastern romantic feelings and stories on the premise of change is the key.

ADDED DATE:
2017-02-20 03:39:11

TEAM MEMBERS (2) :
Susu and Yao

IMAGE CREDITS:
1983ASIA, 2016.

PATENTS/COPYRIGHTS:
1983ASIA

Visit the following page to learn more: https://www.behance.net/gallery/29878403/FENG -HE
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CLIENT/STUDIO/BRAND DETAILS
NAME:
1983ASIA

PROFILE:
It comes from a faith. 1983 ASIA is co-founded by Su SU (Tianjin, China) and YAO (Malaysia) in Shenzhen China.We are very glad that we were guided by K&L. After years of experience of handling projects, we made several brands also achieve ourselves.However, after the joy come again and again, it left us endless thought. We grew up in Asia which was measured by western culture. In this case, the identity of Asian is getting vague.We used to let the treasure of us go, but we have to learn how to reunite the world. The cultural convergence left us regret for globalization and internationalization.“Sometimes, traditional Asian culture is a fetter of western.”We are inspired astonishingly that only tracing to the source can solve the inner contradiction. Based on Asian and designer, we tried to break the bound of concepts and used art design to show our experience and achievement through studying Asian culture.Turning invisible culture into glamorous Asian visual product is the lost-for–long happiness that we reach for in the world.

NOMINATION DETAILS

Feng He Branding Design by 1983asia is a Nominee in Graphics and Visual Communication Design Category.

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AWARD DETAILS

Feng He Branding Design by 1983asia is Winner in Graphics and Visual Communication Design Category, 2016 - 2017.



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