Ephemeral Eternal Gallery Show by Elizabeth Yerin Shim

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DESIGN DETAILS
DESIGN NAME:
Ephemeral Eternal

PRIMARY FUNCTION:
Gallery Show

INSPIRATION:
The show, Ephemeral Eternal, is about something tiny leaving a big impression. I was inspired by true events from one snowy night, when a lost bottle cap was miraculously found atop fresh snow clean and pristine on a New York city street. I interpreted the moment as a message from the universe, as if it said, I got you, I got your back. I wrote an essay about the experience then later designed the series of posters telling the story visually.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Ephemeral Eternal is a gallery exhibition of seventeen oversized narrative posters that walk the line between Design and Fine Art. Viewers are surrounded in an immersive environment by the giant posters, just as the protagonist was surrounded by the falling snow on the night of the story. Each poster also has a tiny element hidden in its giant space, drawing the viewer closer in, inviting them to stay a while.

OPERATION / FLOW / INTERACTION:
The posters are installed in a linear order, but they also give the viewer an immersive experience. The big snowflake is actually the first poster the viewer will see from the entrance which sets the mood of the snowy night. Left side of the gallery is where the story starts, where the viewers are greeted with a small A5 sized take away of the original short story text. Viewers are encouraged to walk up closely to the posters, to find hidden little treasures that add dimensions to the story.

PROJECT DURATION AND LOCATION:
I started designing the posters in New York in 2015 and finished in fall of 2016 in Seoul, South Korea. The show was exhibited in Seoul at Yoo Art Space December 14 to 23.

FITS BEST INTO CATEGORY:
Unexpected Design

PRODUCTION / REALIZATION TECHNOLOGY:
Digital print on paper

SPECIFICATIONS / TECHNICAL PROPERTIES:
120cmX170cm

TAGS:
Posters, Narrative, Gallery, Graphic Design, Fine Art

RESEARCH ABSTRACT:
Theoretical and academic research was conducted in the areas of theories of Narrativity and Semiotics which laid the groundworks in the concepting process of this poster series. On the practical side, design references of similar inspiration were collected and analyzed to build a toolkit of a color palette, compositions, visual elements, and graphic devices. Research in both methodologies helped me make each poster evocative enough alone but then to add up to a bigger immersive story as a whole.

CHALLENGE:
The main challenge was recreating the feeling of wonder in Poetic Discovery. The solution was to approach the project as experience design. The overall installation was designed to be a spatial experience to set the mood. The progression from one poster to the next was designed to be a time-based narrative experience to get the viewer emotionally involved. The climax within each poster, the Poetic Discovery, is an interactive experience that encourages viewer participation(an active reading).

ADDED DATE:
2017-02-16 08:27:52

TEAM MEMBERS (1) :
Elizabeth Yerin Shim

IMAGE CREDITS:
Jipil Jung, Jinkyun Ahn

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CLIENT/STUDIO/BRAND DETAILS
NAME:
Elizabeth Yerin Shim

PROFILE:
Award-winning Multidisciplinary Design Director

NOMINATION DETAILS

Ephemeral Eternal Gallery Show by Elizabeth Yerin Shim is a Nominee in Graphics and Visual Communication Design Category.

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AWARD DETAILS

Ephemeral Eternal Gallery Show by Elizabeth Yerin Shim is Winner in Graphics and Visual Communication Design Category, 2016 - 2017.



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