Kurukahveci Mehmet Efendi Coffee Packaging by Nida Başlı

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DESIGN DETAILS
DESIGN NAME:
Kurukahveci Mehmet Efendi

PRIMARY FUNCTION:
Coffee Packaging

INSPIRATION:
Packaging Design for Contemporary Istanbul and Kurukahveci Mehmet Efendi association. I am inspired by the art of Ebru, Ottoman pattern and Ottoman binding art with some of the Turkish artists works in Contemporary Istanbul Exhibition. Turkish coffee brand Kurukahveci Mehmet Efendi is important in our country since Ottoman culture, also Contemporary Istanbul is important especially for new generation and I wanted to show the harmony of Ottoman and Contemporary art equally.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Student project which is a combination of Ottoman and Contemporary art. My concept is variety and to show these art combinations I exhibited small single use coffee packages. Also there is variety of flavors and form of packages which are mastic gum and chocolate flavors in rectangular packages, cinnamon and mint flavor Turkish coffee in triangle packages. We see numbers on each package, these numbers contains that which art belongs which artist and Ottoman figure.

OPERATION / FLOW / INTERACTION:
The most important thing in this design is research. This product contains traditional and artistic informations. First I choose a concept for visualization, the concept is variety. For single use coffee packages I tried to use different element like kraft paper.

PROJECT DURATION AND LOCATION:
The project started 10.10.2016 in Bahcesehir University, Istanbul,Turkey. Finished 15.11.2016 in Bahcesehir University

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
Kraft paper is the main product in this design. Usage of kraft paper technique is laser cut. For publishing design I used stickers. Finally, aluminium foil for single use packages.

SPECIFICATIONS / TECHNICAL PROPERTIES:
200mm x 30mm x 300mm

TAGS:
Coffee Packiging, Contemporary art, Ottoman art, Ebru art, kraft paper, Contemporary Istanbul, Turkey, Student project,

RESEARCH ABSTRACT:
First I researched Ottoman art, I choose Ebru, Ottoman binding, Ottoman figures, Ottoman symbols to combine them with contemporary art. Secondly I researched which Turkish artist's works exhibited in Contemporary Istanbul. I found the artwork informations from Contemporary Istanbul Exhibition official website and for Ottoman art I research from some of Turkish history websites. I went to Eminonu for Kurukahveci Mehmet Efendi Coffee Shop to learn information and also to find material.

CHALLENGE:
The hardest part of this design was illustration part. I tried so many things to find proper visualization for four series. Ottoman figures are similar but in Contemporary art there are lots of choices. Combination is the main thing in this project and I did many sketches for success.

ADDED DATE:
2017-02-07 08:04:39

TEAM MEMBERS (1) :


IMAGE CREDITS:
Nida Başlı, 2016.

Visit the following page to learn more: http://behance.net/nidabasli
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Packaging Design Lesson/Student Poject

PROFILE:
It is a famous Turkish Coffee brand in Turkey. This is not for a client. This design is student project for Bahçeşehir University Packaging Design Lesson .

NOMINATION DETAILS

Kurukahveci Mehmet Efendi Coffee Packaging by Nida Başlı is a Nominee in Packaging Design Category.

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AWARD DETAILS

Kurukahveci Mehmet Efendi Coffee Packaging by Nida Başlı is Winner in Packaging Design Category, 2016 - 2017.



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