HITACHI airy Pamphlet by E-graphics communications

Home > Winners > #52860


DESIGN DETAILS
DESIGN NAME:
HITACHI airy

PRIMARY FUNCTION:
Pamphlet

INSPIRATION:
・For people’s understanding, it is often said that it is better to put things in three groups. Decided to use this fact for the creation of our brochure. ・Had an idea of categorizing airy’s excellence into three groups for quick understanding by using memetic words in Japanese to evoke instantaneous understanding of its excellence. ・Also decided to use images of an operator using airy as icon for each category to show the system’s advantages visually.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
・airy is Hitachi’s mobile X-Ray system and developed to be a reliable partner for female operators to provide strong support. ・The brochure is created to communicate how excellent airy is as a partner for female operators briefly. ・Created a friendly atmosphere by using soft pastel colors to make female operators feel easy to take a look at.

OPERATION / FLOW / INTERACTION:
・This pamphlet is to be used by sales reps when visiting hospitals and clinics to explain the product to medical and technical staff members.

PROJECT DURATION AND LOCATION:
・This pamphlet has been in use since April 2016.

FITS BEST INTO CATEGORY:
Graphics and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
・Categorizing information into three groups and using memetic words helped to communicate airy’s excellence at a glance. ・Used images of an operator using airy as icon for each category as supplementary visual support to show airy’s advantages. ・Considered the model’s facial expression and color combination to make the brochure approachable for females. ・All of equipment body images are created by 3DCG but the beauty and high-quality feeling of the body are perfectly reproduced by using reflections and glare effectively.

SPECIFICATIONS / TECHNICAL PROPERTIES:
・Size: A4 size (210 mm x 297 mm) with 12 pages. Saddle stich. ・Poly-propylene film is applied on the front and the back cover with matt finish. Created a high-quality feeling when touched and picked up.

TAGS:
E-graphics communications

RESEARCH ABSTRACT:
None

CHALLENGE:
・Focused on natural facial expressions of the model to make an impression of the device having high affinity for the targeted female operators. ・Categorized its excellence into three groups for quick understanding. Used memetic words in Japanese to evoke instantaneous understanding of its excellence. ・Created friendly atmosphere by using soft pastel colors. Designed to attract females’ attention. ・All of equipment body images are created by 3DCG, but they have perfect quality and are nearly indistinguishable with the real ones.

ADDED DATE:
2017-01-25 04:27:02

TEAM MEMBERS (1) :
Creative Director: Yoshitaka Nonaka, Art Director: Eriko Takahashi, Copywriter: Iwaki Shiraishi and 3DCG: EGC D-PT/CG Creative

IMAGE CREDITS:
All image: Photographer: BA2, 3DCG: EGC D-PT/CG Creative

VOTE FOR THIS DESIGN

VOTE FOR THIS ENTRY

CLIENT/STUDIO/BRAND DETAILS
NAME:
Hitachi Healthcare Business Unit

PROFILE:
・Corporate Name: Hitachi, Ltd. (Kabushiki Kaisha Hitachi Seisakusho) ・Headquarters: 6-6, Marunouchi 1-chome, Chiyoda-ku, Tokyo, 100-8280 Japan ・Management: Toshiaki Higashihara, Representative Executive Officer, President & CEO ・Capital: 458,790million yen (as of end of March 2016) ・Number of employees: 37,353 (as of end of March 2016) ・Consolidated number of employees: 335,244 (as of end of March 2016)

NOMINATION DETAILS

Hitachi Airy Pamphlet by E-Graphics Communications is a Nominee in Graphics and Visual Communication Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

· Click here to register today inorder to be able to view the profile and other works by E-graphics communications when results are announced.
AWARD DETAILS

Hitachi Airy Pamphlet by E-Graphics Communications is Winner in Graphics and Visual Communication Design Category, 2016 - 2017.



· Press Members: Login or Register to request an exclusive interview with E-graphics communications.

· Click here to register inorder to view the profile and other works by E-graphics communications.
SOCIAL
+ Add to Likes / Favorites | Send to My Email | Comment | Testimonials | View Press-Release | Press Kit
See other A' Design Award and Competition WinnersA' Design Award Presentation Submit Your Designs
 
design award logo

BENEFITS
THE DESIGN PRIZE
WINNERS SERVICES
PR CAMPAIGN
PRESS RELEASE
MEDIA CAMPAIGNS
AWARD TROPHY
AWARD CERTIFICATE
AWARD WINNER LOGO
PRIME DESIGN MARK
BUY & SELL DESIGN
DESIGN BUSINESS NETWORK
AWARD SUPPLEMENT

METHODOLOGY
DESIGN AWARD JURY
PRELIMINARY SCORE
VOTING SYSTEM
EVALUATION CRITERIA
METHODOLOGY
BENEFITS FOR WINNERS
PRIVACY POLICY
ELIGIBILITY
FEEDBACK
WINNERS' MANUAL
PROOF OF CREATION
WINNER KIT CONTENTS
FAIR JUDGING
AWARD YEARBOOK
AWARD GALA NIGHT
AWARD EXHIBITION

MAKING AN ENTRY
ENTRY INSTRUCTIONS
REGISTRATION
ALL CATEGORIES

FEES & DATES
FURTHER FEES POLICY
MAKING A PAYMENT
PAYMENT METHODS
DATES & FEES

TRENDS & REPORTS
DESIGN TRENDS
DESIGNER REPORTS
DESIGNER PROFILES
DESIGN INTERVIEWS

ABOUT
THE AWARD
AWARD IN NUMBERS
HOMEPAGE
AWARD WINNING DESIGNS
DESIGNER OF THE YEAR
MUSEUM OF DESIGN
PRIME CLUBS
SITEMAP
RESOURCE

RANKINGS
DESIGNER RANKINGS
WORLD DESIGN RANKINGS
DESIGN CLASSIFICATIONS
POPULAR DESIGNERS

CORPORATE
GET INVOLVED
SPONSOR AN AWARD
BENEFITS FOR SPONSORS

PRESS
DOWNLOADS
PRESS-KITS
PRESS PORTAL
LIST OF WINNERS
PUBLICATIONS
RANKINGS
CALL FOR ENTRIES
RESULTS ANNOUNCEMENT

CONTACT US
CONTACT US
GET SUPPORT

Follow us : Twitter Twitter | Twitter Facebook | Twitter Google+.
Share |