the woonkis Toy by Pablo Saracho & Mayte Ruiz de Velasco

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DESIGN DETAILS
DESIGN NAME:
the woonkis

PRIMARY FUNCTION:
Toy

INSPIRATION:
How could I mix together minimal designs plus mechanics to create a new concept of action figures? And always having as a target being 100% natural. From the attraction to wood to "what if the wood attracts itself to build action and toy figures?"

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
They are a family of wooden magnetic toys. Using kneecaps and magnets they can move like a human being. They can actually move like a brakedancer. They have diferent accesories to create a different worlds from a surfer to a viking warrior. Minimalistic design. No plastic only wood.

OPERATION / FLOW / INTERACTION:
After opening the box you will find a 13 cm tall creature made of wood, magnets, and steel kneecaps. The woonkis are built with 11 pieces: 2 hands, 2 arms, 2 legs, 2 feet, a head and 2 pieces for the body all joined together by magnets and kneecaps that make possible the endless movements. Use your imagination to play with the woonkis and recrate any possible adventure: surfing in Hawaii, fighting in Greenland or climbing the Mount Everest.

PROJECT DURATION AND LOCATION:
The project started in September 2015 in Segovia (Spain). It finished in January 2017 in Segovia (Spain) and was exhibited in Maison and Objet in Paris in January 2017 and Spielwarenmesse in Nuremberg in February 2017.

FITS BEST INTO CATEGORY:
Toy, Games and Hobby Products Design

PRODUCTION / REALIZATION TECHNOLOGY:
We design on paper. Then we redesign using a 3D software to verify: measures, mechanisms, balances, resistances etc. Then we translate it into CAM software so that a CNC machine can drill it from the beech wood board that has already been cut, planned and sanded. We separate the pieces from the board by sanding them, and we need a new hand sanding for the finish. The magnets are inserted into the wood by pressure and kneecaps screwed. Some of the accesories are painted with eco friendly paint.

SPECIFICATIONS / TECHNICAL PROPERTIES:
The woonkis are 7,5 Width X 4,5 Depth X 13 cm Height The packaging is 18 cm Height x 8 cm Diameter

TAGS:
wooden toys, woonkis, wooden figures, wood and magnets, magnets, 100% natural, wood, design, building, construction, playing

RESEARCH ABSTRACT:
The research was focused on "playable" toys, those with wich you can create stories. Action figures are the main category, but there are few ecofriendly. The second main focus of the research was around the mechanics, how to reproduce the human movement as closely as possible; this is the major difference with the action figures in the market. And, of course design as a must.

CHALLENGE:
Design challenges: The most difficult part was to decide how to make the woonkis versatile move and at the same time to make them cute looking, friendly to the eye. Production challenge: use CNC machinery to produce in Europe; having to invent non-existing mechanisms and processes; in Spain is really expensive and difficult to start a company moreover a factory. Price challenge: to be able to fit a high quality product into market prices (we deal with a lot of intermediaries that rise prices).

ADDED DATE:
2017-01-20 10:57:35

TEAM MEMBERS (2) :
Pablo Saracho de la Presilla mastermind, designer, producer and Mayte Ruiz de Velasco mastermind

IMAGE CREDITS:
Photographers: Aitor Diago & Pablo Saracho

Visit the following page to learn more: http://www.wodibow.com
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Wodibow

PROFILE:
he company was born under the premises of combining nature and design. At wodibow they believe that toys can have high doses of design and be 100% natural at the same time. Since they design and produce in Spain, they can double-check every one of the pieces that they put in the market. They can supervise every step of the production process. Besides, they believe that one of their production pillars is having invested in buying high technology (CNC machinery) to achieve a high level of quality. Their way of doing is "maker philosophy" like. At wodibow, they don’t rely on plastics at all nor in any product that is not environment-friendly. That is why they use 100% natural products that don’t contain anything that could pollute the planet, people, or animals. They commit to never use plastic. And if they ever use paint or glue it shall be non-polluting.

NOMINATION DETAILS

The Woonkis Toy by Pablo Saracho & Mayte Ruiz De Velasco is a Nominee in Toy, Games and Hobby Products Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

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AWARD DETAILS

The Woonkis Toy by Pablo Saracho & Mayte Ruiz De Velasco is Winner in Toy, Games and Hobby Products Design Category, 2016 - 2017.

· Read the interview with designer Pablo Saracho & Mayte Ruiz de Velasco for design the woonkis here.

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· Click here to register inorder to view the profile and other works by Pablo Saracho & Mayte Ruiz de Velasco.
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