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The Woonkis Toy by Pablo Saracho

Home > Winners > Design #52770 >Interview
Editor Frank Scott (FS) from DesignPRWire has interviewed designer Pablo Saracho (PS) for A' Design Awards and Competition. You can access the full profile of Pablo Saracho by clicking here. Access more information about the award winning design the woonkis here.



Interview with Pablo Saracho at Saturday 18th of February 2017

FS: What is the main principle, idea and inspiration behind your design?
PS: A figurine toy made out of wood, without any plastic; ecological but flexible and friendly looking.

FS: What has been your main focus in designing this work? Especially what did you want to achieve?
PS: Our main objective was to create an ecological and playable family of characters that could develop a lot of different worlds like cars, motorcycles, camping...

FS: What are your future plans for this award winning design?
PS: The capability of the Wonkis to grow and create all kinds of scenarios is endless. We already have a horse, Viking warriors, medieval knights, mountain hikers and climbers, surfers, etcetera.

FS: How long did it take you to design this particular concept?
PS: Almost two years.

FS: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
PS: It is a lifetime project. I always wanted to create playable toys that are at the same time 100% ecological and have a good design.

FS: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
PS: We intend to produce the work ourselves.

FS: What made you design this particular type of work?
PS: I guess I wanted to be a kid forever and play all the time. Since it was not possible, I decided to design toys.

FS: Where there any other designs and/or designers that helped the influence the design of your work?
PS: Everything and everybody influence the work of a designer. This one thing somebody told you one day or something you watched in a movie. It is impossible to know who and what influenced you.

FS: Who is the target customer for his design?
PS: Children older than 3 and parents that still love to play like us. People with a special sensibility towards ecological toys.

FS: How did you come up with the name for this design? What does it mean?
PS: It does not mean anything at all. It is sonorous.

FS: Which design tools did you use when you were working on this project?
PS: Walking to be able to think, a pencil to be able to draw, a lot of paper to be able to redraw, 3D tools to get as close to the real object as possible and CNC tools to build it.

FS: What is the most unique aspect of your design?
PS: Keep it simple.

FS: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?
PS: Besides me and my wife (the designing team in Wodibow) I collaborated with an engineer to develop the joint system.

FS: What is the role of technology in this particular design?
PS: CNC technology makes it possible to be produced at a large scale.

FS: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?
PS: After having an idea, we start a phase of research in order to find out if somebody else had the same idea and actually developed it.

FS: What are some of the challenges you faced during the design/realization of your concept?
PS: Time. It is never enough.

FS: How did you decide to submit your design to an international design competition?
PS: We believe that the recognition of international awards is important for the brand.

FS: What did you learn or how did you improve yourself during the designing of this work?
PS: Impossible is nothing.


FS: Thank you for providing us with this opportunity to interview you.

A' Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.

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