Danh Hien Jewelers Corporate Identity by Bratus Agency

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DESIGN DETAILS
DESIGN NAME:
Danh Hien Jewelers

PRIMARY FUNCTION:
Corporate Identity

INSPIRATION:
We exploit the inspiration from the structure and the block image of precious stones, diamond, the bond of chemical components under the guarantee of tidiness and elegance. We would like to create a pattern structure may be flexibly applied in different angles.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Danh Hien Jewelers is company specializes in handmade diamond jewelry, working as a family tradition. They still produce handcrafted jewelry in a traditional way. Their diamond products are all made under the standard of GIA. The project started with great sense of handcraft, elegance and fineness which help Bratus in decision of design vision, material choice and production.

OPERATION / FLOW / INTERACTION:
Our direction for approach is the combination of the main letters in the brand name, the top view image of the diamond, the Celtic art to make the geometric signature. We chose serif typeface as it represented for aesthetics and fashion industry. The color palette is selected to show the charm, the femininity. The supplementary colors have been carefully chose to go harmonious for flexibility usage.

PROJECT DURATION AND LOCATION:
Project started in October 2014 and ended by January 2015. The stationery was officially used by Danh Hien as the company's new identity from the beginning of 2015.

FITS BEST INTO CATEGORY:
Graphics and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
Mood board, Sketches, Adobe Illustrator,Adobe Photoshop

SPECIFICATIONS / TECHNICAL PROPERTIES:
Our publication are made with special handcrafted printing treatment combine on plain-colored paper materials. The identity set including name card, letterhead, envelope, guarantee paper, marketing collateral are handmade with special techniques such as handcraft, edge printing and bronze foil embossing.

TAGS:
Logo, visual identity, jewelry, branding, vietnam, bratus agency

RESEARCH ABSTRACT:
Bratus was tasked to develop a new logo and brand identity to stand out and show the aspects of luxury and modernity as well as tradition, the uniqueness, and their attention to each details.

CHALLENGE:
We take the main inspiration from the diamond. The image of a diamond is rather popular in jewelry brands. Therefore, the biggest challenge that we have to face is making an exceptionally creative and unique brand mark.

ADDED DATE:
2017-01-19 15:38:14

TEAM MEMBERS (1) :
Creative Director/Designer: Jimmi Tuan, Graphic Designer: Au Ta, Account Manager: Hien Nguyen

IMAGE CREDITS:
Photography: Eric Huynh

Visit the following page to learn more: https://www.behance.net/gallery/22899441/DANH -HIEN-JEWELERS
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Danh Hien Jewelers

PROFILE:
The first Danh Hien Jewelers store was established in 1960 by craftsman Nguyen Van Hien in the An Dong commercial center, Saigon. Mr Hien was born in a family that gained their fame by handmade diamond jewelry. In 1930, he worked as an apprentice in his uncle factory that produce delicate and finest jewelries for King Sihanouk’s Royal Family .Working as a family tradition, Mr Hien is one of the top craftsmen in Saigon that made a great contribution to Vietnam diamond industry. Danh Hien Jewelers is widely known for their elaborate pieces by 120 skillful craftsmen and modern technology in combination of traditional methods. Some of Danh Hien’s hallmarks are their high-end, trendy and bold designs with white gold and finest diamond. Their products are all made under the standard of GIA.

NOMINATION DETAILS

Danh Hien Jewelers Corporate Identity by Bratus Agency is a Nominee in Graphics and Visual Communication Design Category.

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AWARD DETAILS

Danh Hien Jewelers Corporate Identity by Bratus Agency is Winner in Graphics and Visual Communication Design Category, 2016 - 2017.



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