Cafes Guilis Package identity by Michal Sicinski - Studio Punkt Widzenia

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DESIGN DETAILS
DESIGN NAME:
Cafes Guilis

PRIMARY FUNCTION:
Package identity

INSPIRATION:
In designing process we assumed basic laws of good design: utility, economy and idea. The idea proved to be the key and was very simple. We decided to use the international designation of countries, wich the coffee comes from, and use them as a leitmotif of packaging serie.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Unique in the package is the approach to the project. One of the essential function of packaging is information. We wanted to make this a key value of brand, focus on the message and the information which will be readable, understandable for most of people, and be still outstanding.

OPERATION / FLOW / INTERACTION:
-

PROJECT DURATION AND LOCATION:
The project started in the end of 2014 and is still expanding with new items.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
Printing on finished doypackach with valve turned out to be economical and allowed to keep low-cost production in both small and large quantities, but had a lot of technological limitations. Screenprinting and assembly of valves after printing became our solution. It greatly increased the area that could be used to prepare graphic, and more importantly, allowed to avoided stickers and obtain the desired effect.

SPECIFICATIONS / TECHNICAL PROPERTIES:
160 x 260 x 50

TAGS:
packaging, identity, typographic, typo, idea, inspiration, coffee,

RESEARCH ABSTRACT:
-

CHALLENGE:
Some of the coffee are imported in small amounts, other in major parts which makes the industrial production of packages uneconomic. The main design problem was to keep low cost production in small and large quantities. We wonted to avoid stickers and made the packages in the same print technique

ADDED DATE:
2017-01-15 13:00:50

TEAM MEMBERS (2) :
Michał Siciński and Marta Sicińska

IMAGE CREDITS:
Michal Sicinski - Studio Punkt Widzenia, 2016.

Visit the following page to learn more: http://pktwidz.pl
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Hey Day Group / Cafes Guilis

PROFILE:
Heyday Group Ltd. has been present in Polish FMCG sector since 2007, distributing grocery products within traditional retail market and HoReCa channel. Cafés Guilis was founded in 1928 in Madrid and is now the leading brand in the Spanish coffee industry. Consistent and thoughtful philosophy followed by Cafés Guilis guarantees the highest quality, excellent flavor, natural aroma and essence of freshly roasted coffee.

NOMINATION DETAILS

Cafes Guilis Package Identity by Michal Sicinski-Studio Punkt Widzenia is a Nominee in Packaging Design Category.

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AWARD DETAILS

Cafes Guilis Package Identity by Michal Sicinski-Studio Punkt Widzenia is Winner in Packaging Design Category, 2016 - 2017.

· Read the interview with designer Michal Sicinski - Studio Punkt Widzenia for design Cafes Guilis here.

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