THE AWARD
CATEGORIES
REGISTRATION
SUBMIT YOUR WORK
ENTRY INSTRUCTIONS
TERMS & CONDITIONS
PUBLICATIONS
DATES & FEES
METHODOLOGY
CONTACT
WINNERS
PRESS ROOM
GET INVOLVED
DESIGN PRIZE
DESIGN STORE
 
THE AWARD | JURY | CATEGORIES | REGISTRATION | PRESS | WINNERS | PUBLICATIONS | ENTRY INSTRUCTIONS

Guilis Package Identity by Punkt Widzenia

Home > Winners > Design #52666 >Interview
Editor Frank Scott (FS) from DesignPRWire has interviewed designer Punkt Widzenia (MS) for A' Design Awards and Competition. You can access the full profile of Punkt Widzenia by clicking here. Access more information about the award winning design Guilis here.



Interview with Punkt Widzenia at Wednesday 26th of April 2017

FS: What is the main principle, idea and inspiration behind your design?
MS: In designing process we assumed basic laws of good design: utility, economy and idea.

FS: What has been your main focus in designing this work? Especially what did you want to achieve?
MS: I focused on idea and printing technique. I wanted to achieve good looking packages independently from print run.

FS: What are your future plans for this award winning design?
MS: Currently we have no plans, we will see what future brings.

FS: How long did it take you to design this particular concept?
MS: The concept was created fairly quickly Most of a time we spent on searching the way how to do this in small print run without using stickers which doesn’t look good.

FS: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
MS: I prepared two concepts and one of them turned out to be what customer were looking for. But it took some time to convince him to do this in the form we wanted to keep (without stickers).

FS: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
MS: It was designed for our client. He is using it.

FS: What made you design this particular type of work?
MS: It was order from our client. We are working together for a few years.

FS: Where there any other designs and/or designers that helped the influence the design of your work?
MS: In this particular one there was no inspiration from other design or designers. Only our own ideas.

FS: Who is the target customer for his design?
MS: Everyone who likes coffee and simple design.

FS: What sets this design apart from other similar or resembling concepts?
MS: Idea. We have resigned from colours and graphics. We decided to use the international designations of countries, which the coffee comes from, and use them as a leitmotif of packaging serie.

FS: How did you come up with the name for this design? What does it mean?
MS: It’s a brand name of our customer.

FS: Which design tools did you use when you were working on this project?
MS: There was only my computer : )

FS: What is the most unique aspect of your design?
MS: Most unique is idea. One of the essential function of packaging, except protection is information. We wanted to make this a key value of brand, focus on the message and the information which will be readable, understandable for most of the people, and still bel outstanding.

FS: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?
MS: Yes of course. We always consult technique of production and materials. In this case with printing house.

FS: What is the role of technology in this particular design?
MS: Not too big.

FS: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?
MS: No, there was nothing like that. We only tried to find something similar, But fortunately we didn't.

FS: What are some of the challenges you faced during the design/realization of your concept?
MS: All of the coffee blends are imported in different amounts so the industrial production of packages is uneconomic. The main design problem was to keep low cost of production when You prepare small or llarge amount of packages. We wanted to avoid stickers and made the packages in the same print technique.

FS: How did you decide to submit your design to an international design competition?
MS: It was invitation from A’Design Award.

FS: What did you learn or how did you improve yourself during the designing of this work?
MS: Each work is learning us something new. This one showed us that low budget and limitation can also be very useful and inspiring.

FS: Any other things you would like to cover that have not been covered in these questions?
MS: I think that's all : )


FS: Thank you for providing us with this opportunity to interview you.

A' Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.

SOCIAL
+ Add to Likes / Favorites | Send to My Email | Comment | View Press-Release
 
design award logo

BENEFITS
THE DESIGN PRIZE
WINNERS SERVICES
PR CAMPAIGN
PRESS RELEASE
MEDIA CAMPAIGNS
AWARD TROPHY
AWARD CERTIFICATE
AWARD WINNER LOGO
PRIME DESIGN MARK
BUY & SELL DESIGN
DESIGN BUSINESS NETWORK
AWARD SUPPLEMENT

METHODOLOGY
DESIGN AWARD JURY
PRELIMINARY SCORE
VOTING SYSTEM
EVALUATION CRITERIA
METHODOLOGY
BENEFITS FOR WINNERS
PRIVACY POLICY
ELIGIBILITY
FEEDBACK
WINNERS' MANUAL
PROOF OF CREATION
WINNER KIT CONTENTS
FAIR JUDGING
AWARD YEARBOOK
AWARD GALA NIGHT
AWARD EXHIBITION

MAKING AN ENTRY
ENTRY INSTRUCTIONS
REGISTRATION
ALL CATEGORIES

FEES & DATES
FURTHER FEES POLICY
MAKING A PAYMENT
PAYMENT METHODS
DATES & FEES

TRENDS & REPORTS
DESIGN TRENDS
DESIGNER REPORTS
DESIGNER PROFILES
DESIGN INTERVIEWS

ABOUT
THE AWARD
AWARD IN NUMBERS
HOMEPAGE
AWARD WINNING DESIGNS
DESIGNER OF THE YEAR
MUSEUM OF DESIGN
PRIME CLUBS
SITEMAP
RESOURCE

RANKINGS
DESIGNER RANKINGS
WORLD DESIGN RANKINGS
DESIGN CLASSIFICATIONS
POPULAR DESIGNERS

CORPORATE
GET INVOLVED
SPONSOR AN AWARD
BENEFITS FOR SPONSORS

PRESS
DOWNLOADS
PRESS-KITS
PRESS PORTAL
LIST OF WINNERS
PUBLICATIONS
RANKINGS
CALL FOR ENTRIES
RESULTS ANNOUNCEMENT

CONTACT US
CONTACT US
GET SUPPORT

Follow us : Twitter Twitter | Twitter Facebook | Twitter Google+.
Share |