Weiming No.8 Logos by Chao Zhao

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DESIGN DETAILS
DESIGN NAME:
Weiming No.8

PRIMARY FUNCTION:
Logos

INSPIRATION:
The customer graduated from Peking University, and wants to express his esteem and admiration to his almamater and those scholars. Wenming Lake of Peking University has profound humanistic connotations, so he decided to name this type of literati style tea after Weiming Lake. The inspiration of this logo derives from such elements as books, tea stumps, and ink droplets, ect., and these elements are perfectly integrated with Weining No.8 to express the cultural connotations of this type of tea.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Generally, the logo design of the tea chooses the traditional elements such as tea-leaf, teapot, water and so on. And this special design of the tea integrates in the elements of the humanities , like the book, ink and other elements, which also conforms to the customer's distinctive thoughts which belongs to the literati tea. Secondly,The characteristic is the extension of the logo. An open book with ups and downs of the pages integrate smoothly into the morphology of tea mountain , which preferably shows the artistic conception of tea mountain. And this graphic is applied to the labels and packagings.

OPERATION / FLOW / INTERACTION:
This logo derives from such elements as books, tea stumps, and ink droplets, ect., and these elements are perfectly integrated with Weining No.8 to fully express the cultural connotations of this type of tea.

PROJECT DURATION AND LOCATION:
The logo designed in June 2016 in Shenzhen. After several changes, the logo was finalized in August 2016.

FITS BEST INTO CATEGORY:
Graphics and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
The Package is made of wood. The logo and key information are specialized in cotton special paper, and then attached to the front of the package. The handbag is made of yellow kraft paper with spot color printing information.

SPECIFICATIONS / TECHNICAL PROPERTIES:
-

TAGS:
Weiming No.8´╝îbooks, tea stumps, ink droplets

RESEARCH ABSTRACT:
Background:he graduated from Peking University, and he is inclined to express his esteem and admiration to his almamater and those scholars. Wenming Lake of Peking University has profound humanistic connotations, so he decided to name this type of literati style tea after Weiming Lake. Method: According to the design object and the customer's thought, list key point of the project , and then communicate with the customer to confirm the preliminary design plan and extend the application.

CHALLENGE:
There is a lot of tea-related elements. It is the key of the design that how to choose elements which both are related with the product tea and also reflects the unique cultural connotations of this type of tea.

ADDED DATE:
2017-01-14 15:11:48

TEAM MEMBERS (1) :


IMAGE CREDITS:
Image : Designer/Illustrator/Creator Zhao Chao , Weiming No.8, 2016.

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CLIENT/STUDIO/BRAND DETAILS
NAME:
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PROFILE:
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NOMINATION DETAILS

Weiming No.8 Logos by Chao Zhao is a Nominee in Graphics and Visual Communication Design Category.

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AWARD DETAILS

Weiming No.8 Logos by Chao Zhao is Winner in Graphics and Visual Communication Design Category, 2016 - 2017.



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