Azura Logo and VI by Dongdao Creative Branding Group

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DESIGN DETAILS
DESIGN NAME:
Azura

PRIMARY FUNCTION:
Logo and VI

INSPIRATION:
Nowadays, brand images of domestic and overseas 3D industries are quite similar, lack of personality. In order to distinguish from other similar brands, azura needs a logo which can personalize itself. Considering this, we proposed a unique concept – Living your creative life with 3D for azura, and created a symbolized three-dimensional logo which is variable and capable of presenting with different materials and colors. And, the logo we designed can be printed out by way of 3D technology.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
‘Azura’ is a high-tech company functioning as a network cloud platform to provide services in professional 3D printing, advocating a lifestyle which is more lively, convenient and rapid.

OPERATION / FLOW / INTERACTION:
We established a strong visual system for azura and also evolved it into a symbol, thus it can be applied into many interesting life scenes, generating a close interaction and connection between azura and our daily life. Imagination and creativity of the brand are well inspired through our design.

PROJECT DURATION AND LOCATION:
The project started in January 2016 in Shanghai and finished in March 2016 in Shanghai.

FITS BEST INTO CATEGORY:
Graphics and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
In order to distinguish from other similar brands, azura needs a logo which can personalize itself. Starting from this consideration, we proposed a unique concept – Living your creative life with 3D for azura, and created a symbolized three-dimensional logo which is variable and capable of presenting with different materials and colors. And, the logo we designed can be printed out by way of 3D technology.

SPECIFICATIONS / TECHNICAL PROPERTIES:
-

TAGS:
VI, 3D, Cloud Platform, Printing

RESEARCH ABSTRACT:
Nowadays, brand images of domestic and overseas 3D industries are quite similar, lack of personality. In order to distinguish from other similar brands, azura needs a logo which can personalize itself. Starting from this consideration, we proposed a unique concept – Living your creative life with 3D for azura, and created a symbolized three-dimensional logo which is variable and capable of presenting with different materials and colors. And, the logo we designed can be printed out by way of 3D technology.

CHALLENGE:
Since brand images of domestic and overseas 3D industries are quite similar, lack of personality. Thus it challenges us how to distinguish azura from other similar brands. For this purpose, we proposed a unique concept - Living your creative life with 3D for azura, and created a symbolized three-dimensional logo which is variable and capable of presenting with different materials and colors. And, the logo we designed can be printed out by way of 3D technology.

ADDED DATE:
2017-01-13 08:02:07

TEAM MEMBERS (1) :
Dongdao Design Team

IMAGE CREDITS:
Dongdao Creative Branding Group, 2016.

Visit the following page to learn more: http://www.dongdao.net/
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CLIENT/STUDIO/BRAND DETAILS
NAME:
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PROFILE:
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NOMINATION DETAILS

Azura Logo and Vi by Dongdao Creative Branding Group is a Nominee in Graphics and Visual Communication Design Category.

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AWARD DETAILS

Azura Logo and Vi by Dongdao Creative Branding Group is Winner in Graphics and Visual Communication Design Category, 2016 - 2017.



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